Updating Category Demographics nielsen answers

https://answers.nielsen.com/portal/site Enter your University account ID (@uark.edu) Set your password

Analysis Tools Pull down: Homescan - Consumer Insights Under Brand Insights select Ad Hoc Base Request

Ad Hoc Base(Request) Database CONS_DATABANK_14342 (Next ) 2. Regions TOTAL U.S. Products Characteristics: “Drill down” to find category DEPARTMENT: Select the broad department PRODUCT GROUP: CATEGORY: Be sure “BRANDS” are correct, then back up to ONLY the CATEGORY level (all brands within are selected).

OR Ad Hoc Base(Request) Database CONS_DATABANK_1432 (Next ) 2. Regions TOTAL U.S. Products: Database Items Use Filter (Search), use short descriptions to find products Select brands and categories to “Selected Items”

Facts ITEM $ (000) DOLLAR SHARE ITEM PENETRATION ITEM $ PER ITEM BUYER ITEM TRIPS PER ITEM BUYER ITEM $ PER ITEM TRIP

Facts N = RAW BUYERS PURCHASE CYCLE (IN ELAPSED DAYS) % REPEAT BUYERS (% 2+ TIME BUYERS) LOYALTY (SHARE OF REQUIREMENTS) % ITEM $ ON DEAL % DOLLARS WITH MANUFACTURERS COUPON

Analysis Tools Pull down: Homescan - Consumer Insights Under Brand Insights select Ad Hoc Demo Request

Ad Hoc Demo (Request) Database CONS_DATABANK_1432 (Next ) 2. Regions TOTAL U.S. Products: Database Items Use Filter (Search), use short descriptions to find products (Hint: Start searches with “CTL” to get categories with private labels) Select brands and categories to “Selected Items”

Ad Hoc Demo (Continued) Demo Measure Select “DOLLAR VOLUME INDEX” (and “RAW BUYERS,” to examine respondents—optional) 5. Demographics Select demographic classifications Required: TOTAL HOUSEHOLDS Suggestion: Examine income, education, or lifestage categories which had high indices

Ad Hoc Demo (Continued) 6. Periods: Get a range for comparison Select most recent (52 WEEKS ENDING 12/29/07) In a separate request the earliest (for comparison) (52 WEEKS ENDING 12/27/03)

Ad Hoc Demo (Continued) 7 Delivery Options Change the name to something you’ll recognize from the default (Ad Hoc Demo) Check the box for E-mail notification (sent to uark.edu mailbox) √ Finish

Advisor Personal When named file is ready (Status), you should be able to select file (e.g. Children’s Pain(wsv)) and it should open in Advisor Personal. You can attempt to select this prior to receiving your e-mail, letting you know it’s available.

Making Corrections Under your “Output” window Use “Resubmit” it will bring up the latest request of the job submitted. Go to separate steps to make modifications