MAY 29 TH, 2014 MARISSA ROSE RESEARCH FOR FUN & PROFIT

WHAT IS DEMOGRAPHICS NOW? Search tool Data-gathering tool Information analysis

WHY USE IT? I HAVE GOOGLE ALREADY. Accuracy and precision In-depth information Concentrated, not scattered Non-biased Pairs well with other information tools, like Foundation Center & Census.gov

ELEMENTS OF DEMOGRAPHICS NOW Basic searching Demographics tab Maps tab Reports tab

BASIC SEARCHING Look for a person, business, or individual Keyword search Easiest tool to start with &list=UUxB0eCQGtJxxuUSx1VZ4uHg (5:23) &list=UUxB0eCQGtJxxuUSx1VZ4uHg

DEMOGRAPHICS TAB Search using geography tools and large, pre- quantified groups of demographics data Good tool to master the “Geographies” feature ist=UUxB0eCQGtJxxuUSx1VZ4uHg (0:50) ist=UUxB0eCQGtJxxuUSx1VZ4uHg

MAPS TAB Visual search Customize your results using quantified information, geographies, and drawing tools _5k5kl9fs&list=UUxB0eCQGtJxxuUSx1VZ4uHg (1:18) _5k5kl9fs&list=UUxB0eCQGtJxxuUSx1VZ4uHg

REPORTS TAB Good for on-the-go, last minute data searches Quickly find and download the information you need &list=UUxB0eCQGtJxxuUSx1VZ4uHg (6:36) &list=UUxB0eCQGtJxxuUSx1VZ4uHg

EXAMPLES

SCENARIO 1: HOLLY HEALTHCARE Holly has just received brand new health coverage under the Affordable Care Act. She comes to you and wants to know how she can find both a cardiologist and a family practice doctor at IU BMH, the hospital which is covered under her new plan. She would also like a map that shows how close this hospital is to her apartment at 2901 N. Elgin St. in Muncie.

SCENARIO 2: GARY GRANTWRITER Gary is writing a grant to get new computers for his community center, which serves low-income youth in the South Bend, IN area. He needs data about technology usage/ownership, poverty rates, and income information for both South Bend and St. Joseph County.

SCENARIO 3: EDDIE ENTREPRENEUR Eddie wants to move his business from Indianapolis to either Portland, Oregon or Seattle, Washington. He would like income data for both of these cities, an a map of his competitors (he runs a sandwich shop), and finally, and a print-out of market demand for each of these areas.

SCENARIO 4: NANCY NEWBIE Nancy has just moved to Muncie and would like to organize a neighborhood block party to get to know her community. She wants to look at map data for her zip code (47304) and also create a mailing list of people in this area to advertise the rummage to. She would like this information ed to her so she can pass it along to her neighborhood president.

PRACTICE & QUESTIONS

CONTACT ME Marissa Rose