Dynamic Creative Optimization Sizmek HTML5 DCO

What is Dynamic Creative Optimization?

Your client has a thousand products

and wants to feature all of them and wants you to feature all of them and wants to feature all of them

with all possible colour, pricing and feature details $19,990 $23,850 $14,593 $16,990 with all the possible color, pricing and feature details $14,593 with all possible colour, pricing and feature details

$19,990 $23,850 $14,593 $16,990 all in one ad to reduce production cost, simplify trafficking and speed time to market. $14,593 all in one ad.

Personalise the experience using Data

Personalisation using Data To geo-location To behaviours To demographics To site keywords By ad exposure By ad engagement By site visits Optimize campaign metrics By engagement By geo-location By demographics Targeting Retargeting Optimization Utilize best of breed vendors (like Tipstone) to pull in Targeting data to start the campaign with the right audience. Advertiser can then use Retargeting to further push the user down the purchase funnel. Can also use automatic optimization, A/B testing, user bahavior, etc for get the best RoI.

Available Data Targeting Retargeting Optimization To geo-location To behaviours To demographics To site keywords By site visits By ad engagement By ad exposure Optimize campaign metrics By engagement By geo-location By demographics Targeting Retargeting Optimization Tipstone data is a competitive advantage as it allows you to skip much of the initial fine tuning and get the user into the correct audience right from the start. Saves the advertiser time and wasted generic messaging ads in the path to conversion. To site keywords

Venus / Olay / Embrace Sensitive At this stage you can chose to version your ads using either Excel sheets

Venus / Olay / Embrace Sensitive At this stage you can chose to version your ads using either Excel sheets

Venus / Olay / Embrace Sensitive At this stage you can chose to version your ads using either Excel sheets

DCO with HTML5 Why HTML5?

Because we need to reach people where they are $19,990 $23,850 $14,593 $16,990 Because we need to reach people where they are... $14,593 Because we need to reach people where they are

and increasingly that means mobile users $19,990 $23,850 $14,593 $16,990 and increasingly that means mobile users… $14,593 and increasingly that means mobile users

and other HTML5 enabled devices $19,990 $23,850 $14,593 $16,990 and other HTML5 enabled devices $14,593 and other HTML5 enabled devices

How to build Sizmek HTML5 DCO ads

Use any of the tools you would normally build HTML5 projects with

Zip your files and upload Workspace. Take the final files and zip them up to make the Workspace Zip your files and upload Workspace.

Upload to the Sizmek platform to create the Master Ad. From here the process for management, reporting, trafficking, etc are the exact same as all other Sizmek campaigns. No need to learn new tools or processes. Your Master Ad is ready.

Examples

HTML5 DCO

HTML5 DCO Touareg Brand campaign (endframe call to action variation testing) 728x90 (CTA test) http://origin.demo.mediamind.com/jk/svtest.html?adID=26002957&dimensions=728x90&versions=45043428,45043429,45043430,45043431,45043432   300x250 (CTA test) http://origin.demo.mediamind.com/jk/svtest.html?adID=26002955&dimensions=300x250&versions=45043423,45043424,45043425,45043426,45043427 300x600 (CTA test) http://origin.demo.mediamind.com/jk/svtest.html?adID=26002946&dimensions=300x600&versions=45043418,45043419,45043420,45043421,45043422 Scirocco Brand campaign http://origin.demo.mediamind.com/jk/svtest.html?adID=25930890&dimensions=300x250&versions=44597572,44960312,44960313,44960314,44960435 Jetta Retail campaign http://origin.demo.mediamind.com/jk/svtest.html?adID=25867365&dimensions=300x250&versions=44562342,44566794,44566795,44566796,44566797 Polo Retail 300x250 (color variant testing) http://origin.demo.mediamind.com/jk/svtest.html?adID=25440696&dimensions=300x250&versions=43799004,43799005,43799009

Ad Factory DCO The HTML5 Ad Factory is a simple to use, codeless HTML5 ad builder to allow for quick development of HTML5 ads/templates. This tool has been upgraded to allow you to turn into a Dynamic Ad with the click of a button.

Ad Factory DCO The HTML5 Ad Factory is a simple to use, codeless HTML5 ad builder to allow for quick development of HTML5 ads/templates. This tool has been upgraded to allow you to turn into a Dynamic Ad with the click of a button.

Flash DCO We have a long history of providing a strong DCO product for use with Flash. Same behavior is now available for HTML5 and Video campaigns. Most every major advertiser in AU has used it to deliver always on campaigns that can be updated without rebuilds, retrafficking and new tags. Easily tied to Tipstone data to personalize the user experience based on demographic data, geo location or site behavior.

Flash DCO We have a long history of providing a strong DCO product for use with Flash. Same behavior is now available for HTML5 and Video campaigns. Most every major advertiser in AU has used it to deliver always on campaigns that can be updated without rebuilds, retrafficking and new tags. Easily tied to Tipstone data to personalize the user experience based on demographic data, geo location or site behavior.

Video DCO Continue the personalization across all of your channels by adding DCO to your video ad campaigns as well.

Video DCO Continue the personalization across all of your channels by adding DCO to your video ad campaigns as well.

Versioning your Sizmek DCO ads

Exact same process as with previous Flash DCO (Smart Versioning) campaigns chose to version your ads using either Excel sheets At this stage you can chose to version your ads using either Excel sheets

chose to version your ads using either Excel sheets At this stage you can chose to version your ads using either Excel sheets

chose to version your ads using either Excel sheets Simple to assign versions to Tipstone Keyword data under the “Targeting” column. At this stage you can chose to version your ads using either Excel sheets

or using an XML data feed Exact same process as with previous Flash DCO (Smart Versioning) campaigns or using an xml data feed or using an XML data feed

or using an XML data feed

or using an XML data feed Simple to assign versions to Tipstone Keyword data under the “Targeting” column. or using an XML data feed

to create as many versions as needed (Officially supports anything from 1 version up to 500,000) to create as many versions as needed

and get a relevant message to your customer wherever they are. And get a relevant message to your customers wherever they are. and get a relevant message to your customer wherever they are.

Thank You!