Directorate of Learning Resources WARC World Advertising Research Center database Click on any option to explore the subjects using the sub menus that.

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Directorate of Learning Resources WARC World Advertising Research Center database Click on any option to explore the subjects using the sub menus that open, then click Advanced Search. Site map gives a useful list of contents Note other search options Subject index and Find a case study. Enter your search

Directorate of Learning Resources More search options are offered than in other databases, but this means words are connected by AND. …NOT The subject index is a separate option. Stay on full text if there are not many results. Try other options if you retrieve too much. Note the author search option. Scroll down to obtain the list of sources and highlight titles to search through them only.

Directorate of Learning Resources Case studies can be searched by agency, brand etc. Drop down menus enable you to specify the profile of the case studies required.