Macro environment analysis on pharmaceutical industry.

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Presentation transcript:

Macro environment analysis on pharmaceutical industry

Political Government control on clinical trails Price control Government change cost containment plans Government check the advertisement on drugs Government affect R&D process

Economical GDP E.g. Economic recession

Social Ageing populations Consumer prefer better drugs Well-educated consumer

Technological New drugs be found Biotech Internet

Legal Patent protection law Law of pricing & marketing crimes

Key drivers for change Government regulation Social aspects Technological changes

Major trends Globalisation R&D cost increased Industry consolidation