Ivana Bijelic Daniel Ferrufino Haejin Lee

COMPANY OVERVIEW Founded in December 1984 Derived from the city name, San Francisco Cisco Systems went public Most valuable company in the world – Internet Boom John Chambers appointed CEO "The Human Network" 2006 – Globalization - India "Internet of Everything"

PRODUCTS & SERVICES Products Networking Software Routers Security Technology Telepresence Video Devices IP Telephony Services Cloud and Systems Management Services Routing Services TelePresence Services

IP PHONE COMPARISON Polycom WX1500 Avaya 9650 Alcatel Omni 8082

COMPETITIVE ADVANTAGE  Dominant in all types of networking devices for more than two decades.  Competitor’s Failed Strategies:  Punch-to-Punch  Teaming Up  Repeated Jabs  Structure, Technology, Culture and Innovation

COMPETITORS

CISCO SOCIAL RESPONSIBILITY Cisco Networking Academy and DeafAid partnership- Africa Cisco Networking Academy and the University of Belgrade in Serbia Feeding America Cisco Named in World's Most Ethical Companies Listing (2008, 2009, 2010, 2011, 2012, and 2013)

CISCO CULTURE Cisco employees spend about 63 percent of their time communicating and collaborating. 40 percent of Cisco employees say they are not located in the same city as their manager. More than 67,000 employees worldwide. Employee Retention Rate, Cisco Choice program -98% Average Age decline – Gen Y

REVENUE % BY GEOGRAPHIC REGION

WORLDWIDE OPPORTUNITIES

CRITICISM AND CONTROVERSY  Comprehensive human rights policy for its dealings with the Chinese government  Helped the Chinese government suppress free speech  Intellectual property disputes  Remotely monitoring users' connections

THE INTERNET OF EVERYTHING Tomorrow Starts Here

THE INTERNET OF EVERYTHING

WORLD MARKET SHARE FOR IP PHONES