September 2007 POWER OF 10 First-run Syndication Strategy Confidential Draft

1 POWER OF 10 Strategy Highlights POWER OF 10 becomes available for syndication in Fall 2009 As a result of the show’s strong initial performance (including additional episodes being ordered) and airing patterns, SPT is evaluating the opportunity to accelerate the launch of POWER OF 10 to Fall 2008 We are well into our planning process for syndication and have focused on the following: –Launch calendar –Coordination across the full SPT team (Distribution, Ad Sales, Digital, Marketing, Research, PR) –Research on performance to-date (e.g., ratings and demos) –Available timeslots and overall market appetite –Priority launch partners and their appetites –Projection of license fees, ad revenues and digital revenues –Ad sales opportunities (e.g., barter, product placement, digital, etc.) –Marketing and publicity campaigns If an accelerated launch proves opportunistic, SPT will request permission from CBS to make POWER OF 10 available for syndication by Fall 2008

2 Sales Process Timeline August 72007POWER OF 10 debut August 13 – Ad Sales Kickoff Meetings: Full team met in NY to review shows performance, review episodes of the show, and formulate initial sales strategy August 15 – Detailed planning September POWER OF 10 ratings information to affiliate partners September Lock syndication launch plan (internal) September Lock syndication launch plan (external) with CBS Calls are made to prep the sales effort September 15 – Executives in constant contact with group heads and buyers about the show October Present to launch groups November 12007Tentative trade ad campaign November Lock-in launch groups Begin secondary layer sales efforts Press campaign begins Nov. 15 – May 3107/08Sell show market by market June – July2008Train local stations sales team on product August2008Marketing and publicity – local and national September2008Launch DateAction Item SPT has completed planning to a sufficient degree to launch as early as Fall 2008 if the show becomes available 07/08

3 Distribution Strategy Summary POWER OF 10 becomes available Fall 2009 Initial performance indicates the potential to take the show out early (Fall 2008) Based on a detailed analysis of available time slots, additional shows coming to market, and POWER OF 10 performance, we believe there is an opportunity to take the show out early (Fall 2008) –New shows being offered (in addition to renewals): Deal or no Deal, Steve Harvey, Are You Smarter Than a 5 th Grader, 3 syndicated court shows –Strong initial performance: #1 in time period, #1 network program on Wednesday night and posting highest ratings to date –Availability: Sufficient availability with targeted partners Timing Considerations Launch Partners Revenues Cash plus barter model Assume SPT allocated 15 ad spots per week (1.5 minutes per day / three 30 second spots per day) and an estimated 1.8 – 2.5 rating Additional revenue and exposure through digital products (mobile games, ringtones, wallpapers, online distribution) In discussions with IGT for licensing opportunities Evaluated alternative roll-out strategies (broad distribution in first year vs. highly selective roll-out over 2 years) Initially pursuing broad first-year distribution strategy with most likely launch partners: –NBC O&Os 9am – 4pm (M – F) –Tribune affiliates 5 – 6:30pm (M – F) Early analysis implies the following mix is likely –50/50 affiliates / non-traditional affiliate mix –50/50 daytime / early fringe time periods Will reach out to all 210 markets to sell the show

4 Digital Strategy Develop mobile game –Negotiating for rights under syndication deal; will license from CBS if rights not secured through syndication Mobile personalization products – wallpapers, ring-tones, etc. SMS related activities inside the show – text answer to 4Sony during the show Mobile Online Game Distribute online promotional game through affiliates and Crackle Evaluating ability to develop and sell PC and downloadable game (potentially in conjunction with SOE) Use Crackle syndicated player to syndicate show Evaluating ability to distribute episodes – full and clips – for online and mobile Online PlayerCrackle Allow users to suggest questions Air episodes or clips or Minisodes Identified significant opportunities to increase exposure and generate additional revenues through digital platforms

5 Research and Development of Sales Materials Conducting ongoing local and national ratings research to develop expertise on the product and the relevant marketplace Creating an overall picture of the market and most likely partners through market reconnaissance –Identified current viewed demographics –Analyzed potential conversion of demographics to match expanded platforms (e.g., syndication and digital) –Articulating strengths & weaknesses of the show from a viewer and partner standpoint –Completed analysis of available timeslots, markets, and network interest for a potential Fall 2008 launch –Analyzing availability / interest for a Fall 2009 launch as a contingency plan Develop Product and Market Expertise Sales book: Drafting message for sales book with guidance from the sales and marketing teams Research s: Assisting marketing/publicity efforts by creating buzz in the marketplace through s sent to potential partners/affiliates –Engage buyers with questions and answers from the show –Relay performance information with ratings updates –Establish emotional connection with clips –Create marketing buzz with press quotes Polling: Provide polling assistance to garner consumer feedback Develop Sales Materials

6 Marketing Plan Creating Sales Presentations Preparing Marketing Plan Creative materials Coordinating efforts across sales, marketing, research and PR to create a unified message in sales collateral –Sales Book–Developing customized sales books tailored to specific markets –Marketing/Sales Tape –Gathered materials on-set (photos, behind-the-scenes interviews, on-set video) in advance of show hiatus –Trade Ads–Anticipate 3-4 week run in targeted trades Marketing EffortComments Media Campaign Coordinating with Universal McCann on broad media campaign to incorporate national, local, and online elements –National Media–Full media mix e.g., on-air (network/cable), print, radio, trades –Local Media –Anticipate co-op/shared media with local stations to ensure support (local print/radio and out-of-home ads (billboards/bus shelters) –Online/New Media –Will develop a dedicated site with immersive environment linked to the syndicated show experience –Will purchase keywords on Google (e.g., Power, Drew, Millionaire, etc.) –Other–Will conduct local polls, special events, mall appearances, etc.

7 Publicity Ratings announcements continue to be strong Drew Carey publicity/support continues Anticipate trade ads when CBS picks-up the show Leverage PR Associated with Network Show Timing/Targeting for Trade Stories for Syndication Key Messages for PR Campaign Plan to announce after launch partners are locked Announce broadly with specific outreach to stations and Hollywood trades Highlight launch partner and time slots POWER OF 10 brought out by SPT, the studio responsible for the #1 and #2 games show of all time Call out POWER OF 10 strong performance on network Promote new host for syndication Highlight success of SPT’s other recently launched game shows