GME Design Ready for tomorrow

Design Centers Warren, Michigan Los Angeles, California Coventry, England Göteborg, Sweden Rüsselsheim, Germany Port Melbourne, Australia Seoul, South Korea Shanghai, China São Paulo, Brazil Warren Advanced Trollhättan, Sweden

GM Design Centers 11 design centers representing all regions 360 designers worldwide 480 clay and math modelers 11 design centers representing all regions 360 designers worldwide 480 clay and math modelers

GME Rüsselsheim, GME Production & Advanced studios Bryan Nesbitt Trollhättan, GME production studio Göteborg, Saab Brand Center

What is Great Vehicle Design? “Artistic expression that elicits an emotional connection” Bob Lutz, GM Corp.

Appearance strategies

DAEWOO 1.Value for money 2.Proven Technology 3.Korean Origin Historical DNA Uncompromised Product Enablers CHEVROLET Heritage Confidence Reassurance Value for money Large powerful cars Global, with American roots 1.Value for Money Provide More for Less - a lot of car for the price paid Customer relevant features 2. Peace of Mind Quality (Durability) Proven technology that delivers durable and dependable cars. 3. Expressive and Friendly Design Exciting yet accessible exterior design Surprising perceived quality interior for value brand “Expressive Value”

Core Essence: GENUINE / ICONIC APPEAL Aspirational Mindset: NEIGHBORHOOD HERO MAN’S MAN, NO-NONSENSE INTEGRITY Driving/Interaction: FROM A TO B WITH A SMILE RAW POWER, SCRAPP’N PASSION, ENDURING DURABILITY Emotional Function: DEPENDABLE FRIEND TRIED and TRUE, MEMBER of the FAMILY Aesthetic Message: EXPRESSIVE & FRIENDLY GENUINE, UNIVERSAL ATTRACTION, CLEAR / DIRECT, CASUAL FLAIR

1. Reliable, solid German / British brand for everyone 2. High everyday practicality 3. Accessible Sporty car variants Historical DNA Uncompromised Product Enablers 1. Bold, dynamic style Expressive Creative Leading edge Visually articulating ‘driving performance’ 2. Fresh versatility ideas and accessible innovations Bodystyle innovation Practical packaging Customer-focused and useful features Ingenious features that surprise and delight Innovative engineering quality & precision Selected Powertrain innovation made accessible 3. Driving excitement Stimulate and encourage active driving Fun-to-drive also at lower speeds Combining agility with a reasonable level of ride comfort Responsive powertrains with low end torque, good elasticity and widely usable rpm “ dynaverse ”

core Different Faces of the Brand  Grille Signatures

Scultptural surfacing

 Bodyside Signature

1.Innovative & Independent 2.Aircraft heritage 3.Scandinavian origin Historical DNAUncompromised Product Enablers Product Vision 2. Sporty - driver focused Built around the driver Chassis tuned for involved driving Engine delivers effortless acceleration through responsiveness and high elasticity Powerful and sporty sound Aero model – the symbol of Saab performance 3.Emotional functionality Surprising versatility within sporty car concept & design Intelligent Saab brand features that provide practical benefits Solutions that surprise and delight 1.Progressive design Progressive design that creates sophisticated appeal(Upper Liberals) Visually articulates Scandinavian Origin and Aircraft Heritage Distinctive elements that clearly identify a Saab 1.Progressive Design 2.Sporty / fun to drive 3.Emotional functionality

Two distinctive facts about Saab Swedish origin Aircraft engineering heritage Progressive design Progressive design that creates sophisticated (upper liberal) appeal Visually articulates Scandinavian Origin and Aircraft Heritage Distinctive elements that clearly identify a Saab

Historical DNA Uncompromised Product Enablers 2. Cadillac Performance A unique combination of sporty performance (acceleration, handling, braking) and luxury vehicle ride & refinement (NVH) without trade-offs. 3. Purposeful Innovation: The leader (first-to-market or finding a better approach) in defining new segments, luxury features, product solutions, and customer amenities that deliver a ‘wow’ factor and enhance the overall driving experience 1.Dramatic Presence Break through designs with a commanding road and visual presence. A bold design vocabulary with confident attitude. Cadillac designs set each vehicle apart as the “boss” of its segment. V16 Engine ‘Innovation’ ‘Style’ + ‘Success ‘

Brand Input Art & Science: Cadillac visual strategy history Evoq Cien Vison

Next Season of Visual Identity

CTS: Current vs NG

GME Europe‘s Strategy - Ready for Tomorrow

“Design is the fundamental soul of a manmade creation.” Steve Jobs, Apple Computer, Inc. “Design is the fundamental soul of a manmade creation.” Steve Jobs, Apple Computer, Inc.