The Whitecaps Foundation Case Study: Building for Success.

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Presentation transcript:

The Whitecaps Foundation Case Study: Building for Success

It Starts With a Vision… Philanthropic, visionary ownership Courage Patience People

Building the Framework Front office On-field product Off-field investments Unique programs

A Bumpy Road Rapid organizational growth “It’s the way we’ve always done it” Staff wearing multiple hats Strained relations with the CSA/BCSA

Getting Results Customer satisfaction Brand awareness Earned media New opportunities: MLS, NSDC, BC Place BC Soccer Association

The Whitecaps Foundation Strategic objective: Significant Community Asset Mission development Separate, but related brand identity Case for support Board structure Fundraising committees

Foundation Structure Board of Directors CommitteesMikeKellyAndrea/BobTBC

Foundation - Success $140,000 funds raised High profile business and community leaders Website (whitecapsfoundation.org) Cross-department collaboration Leveraging all organization resources Earned media Strategic philanthropy

Foundation - Challenges Human resources Traditional approaches don’t work Diverse target audiences Lack of cohesive story

Strategic Philanthropy Leverage two or more budgets of partner Provide marketing benefits based on total investment Tap into CSR/HR objectives Activation still key Emotional connection

Look for Value-Adds Nominate partner for an award Provide B2B opportunities Make introductions Joint presentations

Key Learnings Realistic goals Cultivate ambassadors Airtight case for support Strategic plan Detailed workplans Detailed communications plan Stable revenue base Collaboration, collaboration, collaboration

Identifying Your Assets Who are you? (Know your mission/goals) Who loves you? (Know your donors/ambassadors) Who could love you? (Treasure mapping) How do people get to know you? (Media/PR) Who do you love? (Strategic partners) How can you date? (Strength in numbers)

Leveraging Your Assets Educate your ambassadors Get creative Bundle Measure Know your audience Ask, ask, ask

Questions? whitecapsfoundation.org