Getting the Most From Your Brand. Research Analysis Assumptions Brand.

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Presentation transcript:

Getting the Most From Your Brand

Research Analysis Assumptions Brand

How is your brand positioned? Value Based The Only One Like You Service Oriented Financially Stable Well Known Name Innovation

How do you communicate your position?

Positioning Points Who should be involved? Agreement with all parties involved. Research should lead the discussion. Remove assumptions. Create what makes your brand special. Limit your Positioning Points to Seven(7)

Location unmatched in beauty and proximity to everything.

Unparalleled employee dedication and longevity

Brand Platform Let an independent group/person create your Brand Platform. Remove all current perceptions. Look at the competition. Get buy-in from management team and residents.

Ask a Few Important Questions…

Demographics Psychographics Lifestyle Have you identified/verified your target?

One Thing What is the ONE thing you want to say?

What makes you unique? What differentiates you? Is it compelling? Is it realistic? What is your USP?

Positioning Statement

(Insert Your Company Name Here) provides its customers with an amazing product that uses its technology and innovation to inspire the people that interact with it to (Insert Product Benefit).

Keywords

Tagline

Your tagline needs to be honest and represent what your product is or what the customer needs.

Tactics with Plan Prioritize your budget. Set expectations for results. Create materials and communications. Measure results. Adjust accordingly.

The tactics are not your brand!

Emotional Connection.