Does advertising help or harm us? Unit 6 Pages 113 – 131 Q Skills for Success READING AND WRITING 20th November – 23rd November 2011 Sun 113, 114, 115, 116, 117, 118

Look at the photograph. Where are these signs. Why are they there Look at the photograph. Where are these signs? Why are they there? Open Class Feedback http://www.google.co.uk/imgres?q=advertising&um=1&hl=en&sa=N&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=TrtN_8RrsVB3fM:&imgrefurl=http://www.quarks.co.uk/articles.asp%3FID%3D150&docid=yVufzlyAj3-EaM&imgurl=http://www.quarks.co.uk/v/vspfiles/assets/images/hkg_hong_kong_advertising.jpg&w=800&h=542&ei=xQPITrnjCe-N4gSo6sQg&zoom=1&iact=rc&dur=252&sig=106118525742815992105&page=3&tbnh=152&tbnw=208&start=21&ndsp=10&ved=1t:429,r:8,s:21&tx=98&ty=56

Role of advertisments http://www.google.co.uk/imgres?q=provide+information&um=1&hl=en&sa=N&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=FsETSCoSm8G1WM:&imgrefurl=http://www.globalunlock.com/phones/all-other-phone-unlock-solutions&docid=UR8DQUAlnXCOCM&imgurl=http://www.globalunlock.com/phones/themes/globalunlock_v3/images/step2-provide-cell-phone-unlocking-information.jpg&w=150&h=150&ei=DAfITvLwN6Tb4QSL-NWzDw&zoom=1&iact=hc&vpx=1073&vpy=171&dur=9533&hovh=120&hovw=120&tx=109&ty=73&sig=106118525742815992105&page=1&tbnh=107&tbnw=107&start=0&ndsp=22&ved=1t:429,r:6,s:0 http://www.google.co.uk/imgres?q=provide+help&um=1&hl=en&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=6LDLfSv1G5kSoM:&imgrefurl=http://www.data-archive.ac.uk/help&docid=epbp1WdsbYaYqM&imgurl=http://www.data-archive.ac.uk/media/136901/help.gif&w=270&h=180&ei=mgfITo6GEafV4QS_sPlj&zoom=1&iact=rc&dur=179&sig=106118525742815992105&page=2&tbnh=144&tbnw=203&start=22&ndsp=11&ved=1t:429,r:2,s:22&tx=60&ty=93 http://www.google.co.uk/imgres?q=sell+something&um=1&hl=en&sa=N&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=-6gSOSYlFnrYzM:&imgrefurl=http://influenceengineshq.com/&docid=ajfDw_ckZj457M&imgurl=http://influenceengineshq.com/images/sell_something.png&w=527&h=378&ei=AgjITtXkFMfR4QTys5RW&zoom=1&iact=rc&dur=330&sig=106118525742815992105&page=1&tbnh=107&tbnw=168&start=0&ndsp=22&ved=1t:429,r:10,s:0&tx=90&ty=56

Role of advertisments To sell something To provide information http://www.google.co.uk/imgres?q=provide+information&um=1&hl=en&sa=N&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=FsETSCoSm8G1WM:&imgrefurl=http://www.globalunlock.com/phones/all-other-phone-unlock-solutions&docid=UR8DQUAlnXCOCM&imgurl=http://www.globalunlock.com/phones/themes/globalunlock_v3/images/step2-provide-cell-phone-unlocking-information.jpg&w=150&h=150&ei=DAfITvLwN6Tb4QSL-NWzDw&zoom=1&iact=hc&vpx=1073&vpy=171&dur=9533&hovh=120&hovw=120&tx=109&ty=73&sig=106118525742815992105&page=1&tbnh=107&tbnw=107&start=0&ndsp=22&ved=1t:429,r:6,s:0 http://www.google.co.uk/imgres?q=provide+help&um=1&hl=en&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=6LDLfSv1G5kSoM:&imgrefurl=http://www.data-archive.ac.uk/help&docid=epbp1WdsbYaYqM&imgurl=http://www.data-archive.ac.uk/media/136901/help.gif&w=270&h=180&ei=mgfITo6GEafV4QS_sPlj&zoom=1&iact=rc&dur=179&sig=106118525742815992105&page=2&tbnh=144&tbnw=203&start=22&ndsp=11&ved=1t:429,r:2,s:22&tx=60&ty=93 http://www.google.co.uk/imgres?q=sell+something&um=1&hl=en&sa=N&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=-6gSOSYlFnrYzM:&imgrefurl=http://influenceengineshq.com/&docid=ajfDw_ckZj457M&imgurl=http://influenceengineshq.com/images/sell_something.png&w=527&h=378&ei=AgjITtXkFMfR4QTys5RW&zoom=1&iact=rc&dur=330&sig=106118525742815992105&page=1&tbnh=107&tbnw=168&start=0&ndsp=22&ved=1t:429,r:10,s:0&tx=90&ty=56 To provide help

Role of advertisments Page 16, Check the purpose of each advertisment in Activity C

DISCUSS– Share your answers Role of advertisments DISCUSS– Share your answers

http://www. google. co. uk/imgres http://www.google.co.uk/imgres?q=happiness+in+in+the+shoes+you+wear&um=1&hl=en&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=ZcGABdkSvh6DyM:&imgrefurl=http://www.missbimbo.com/forum/t139626,148-would-you-wear-these-shoes.htm&docid=8ACR6UvlLGgHZM&imgurl=http://i2.squidoocdn.com/resize/squidoo_images/590/draft_lens11596561module106374191photo_1276742343pink-high-heel-shoes-2.jp&w=300&h=300&ei=CAvITobpAdHFswbXwYiHBw&zoom=1&iact=rc&dur=317&sig=106118525742815992105&page=1&tbnh=116&tbnw=115&start=0&ndsp=10&ved=1t:429,r:3,s:0&tx=-52&ty=344

Happiness Is in the Shoes You Wear http://www.google.co.uk/imgres?q=happiness+in+in+the+shoes+you+wear&um=1&hl=en&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=ZcGABdkSvh6DyM:&imgrefurl=http://www.missbimbo.com/forum/t139626,148-would-you-wear-these-shoes.htm&docid=8ACR6UvlLGgHZM&imgurl=http://i2.squidoocdn.com/resize/squidoo_images/590/draft_lens11596561module106374191photo_1276742343pink-high-heel-shoes-2.jp&w=300&h=300&ei=CAvITobpAdHFswbXwYiHBw&zoom=1&iact=rc&dur=317&sig=106118525742815992105&page=1&tbnh=116&tbnw=115&start=0&ndsp=10&ved=1t:429,r:3,s:0&tx=-52&ty=344

Vocabulary Quiz – groups of 4 http://www.google.co.uk/imgres?q=quiz&um=1&hl=en&sa=N&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=-r4maALG9wQoFM:&imgrefurl=http://www.crustysocks.com/HTML/CRUSTYGAMES.SHTML&docid=nFY0Uqd-IIou8M&imgurl=http://www.crustysocks.com/HTML/IMAGES/quiz.gif&w=379&h=286&ei=8w3ITsXePKHl4QSA2bkr&zoom=1&iact=hc&vpx=406&vpy=191&dur=1848&hovh=195&hovw=259&tx=165&ty=68&sig=106118525742815992105&page=1&tbnh=150&tbnw=199&start=0&ndsp=11&ved=1t:429,r:1,s:0

http://www. google. co. uk/imgres http://www.google.co.uk/imgres?q=meaning+of+consequence&um=1&hl=en&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=6hk_9me2s0gAEM:&imgrefurl=http://mohammad-rafee.blogspot.com/2011/04/meaning-of-pollution.html&docid=H98pbOAJ9dgiYM&imgurl=http://1.bp.blogspot.com/-G6zxY8mG-Po/TZV0szK2YAI/AAAAAAAAAQA/RUr9kax_diA/s320/images.jpeg&w=255&h=198&ei=vAzITrOqGo2WswbI8cj4Bg&zoom=1&iact=rc&dur=182&sig=106118525742815992105&page=1&tbnh=112&tbnw=144&start=0&ndsp=11&ved=1t:429,r:20,s:0&tx=90&ty=71

Consequence (n) a result or effect of something http://www.google.co.uk/imgres?q=meaning+of+consequence&um=1&hl=en&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=6hk_9me2s0gAEM:&imgrefurl=http://mohammad-rafee.blogspot.com/2011/04/meaning-of-pollution.html&docid=H98pbOAJ9dgiYM&imgurl=http://1.bp.blogspot.com/-G6zxY8mG-Po/TZV0szK2YAI/AAAAAAAAAQA/RUr9kax_diA/s320/images.jpeg&w=255&h=198&ei=vAzITrOqGo2WswbI8cj4Bg&zoom=1&iact=rc&dur=182&sig=106118525742815992105&page=1&tbnh=112&tbnw=144&start=0&ndsp=11&ved=1t:429,r:20,s:0&tx=90&ty=71 Consequence (n) a result or effect of something

http://www. google. co. uk/imgres http://www.google.co.uk/imgres?q=imply&um=1&hl=en&sa=N&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=-4VVQLU9afJzCM:&imgrefurl=http://ereadingworksheets.blogspot.com/2011/04/making-inferences.html&docid=JhOnO_gzn7_npM&imgurl=http://www.ereadingworksheets.com/images/infer-and-imply.jpg&w=400&h=300&ei=Zw7ITvfmAer54QSlodU-&zoom=1&iact=rc&dur=286&sig=106118525742815992105&page=3&tbnh=143&tbnw=190&start=34&ndsp=13&ved=1t:429,r:3,s:34&tx=137&ty=34

imply (v) to suggest something in an indirect way http://www.google.co.uk/imgres?q=imply&um=1&hl=en&sa=N&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=-4VVQLU9afJzCM:&imgrefurl=http://ereadingworksheets.blogspot.com/2011/04/making-inferences.html&docid=JhOnO_gzn7_npM&imgurl=http://www.ereadingworksheets.com/images/infer-and-imply.jpg&w=400&h=300&ei=Zw7ITvfmAer54QSlodU-&zoom=1&iact=rc&dur=286&sig=106118525742815992105&page=3&tbnh=143&tbnw=190&start=34&ndsp=13&ved=1t:429,r:3,s:34&tx=137&ty=34 imply (v) to suggest something in an indirect way

http://www. google. co. uk/imgres http://www.google.co.uk/imgres?q=mobile&um=1&hl=en&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=ZrDIx2992ycbLM:&imgrefurl=http://www.w3.org/2008/Talks/09-mwbp-smart/&docid=TLSvFCumLOnl7M&imgurl=http://www.w3.org/2008/Talks/09-mwbp-smart/mobile-diversity.jpg&w=600&h=450&ei=nw_ITu3-HI33sgb6g4nxBg&zoom=1&iact=rc&dur=352&sig=106118525742815992105&page=1&tbnh=144&tbnw=192&start=0&ndsp=12&ved=1t:429,r:9,s:0&tx=108&ty=21

possession (n) something that you own http://www.google.co.uk/imgres?q=mobile&um=1&hl=en&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=ZrDIx2992ycbLM:&imgrefurl=http://www.w3.org/2008/Talks/09-mwbp-smart/&docid=TLSvFCumLOnl7M&imgurl=http://www.w3.org/2008/Talks/09-mwbp-smart/mobile-diversity.jpg&w=600&h=450&ei=nw_ITu3-HI33sgb6g4nxBg&zoom=1&iact=rc&dur=352&sig=106118525742815992105&page=1&tbnh=144&tbnw=192&start=0&ndsp=12&ved=1t:429,r:9,s:0&tx=108&ty=21 possession (n) something that you own

http://www. google. co. uk/imgres http://www.google.co.uk/imgres?q=mobile&um=1&hl=en&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=ZrDIx2992ycbLM:&imgrefurl=http://www.w3.org/2008/Talks/09-mwbp-smart/&docid=TLSvFCumLOnl7M&imgurl=http://www.w3.org/2008/Talks/09-mwbp-smart/mobile-diversity.jpg&w=600&h=450&ei=nw_ITu3-HI33sgb6g4nxBg&zoom=1&iact=rc&dur=352&sig=106118525742815992105&page=1&tbnh=144&tbnw=192&start=0&ndsp=12&ved=1t:429,r:9,s:0&tx=108&ty=21

recent (adj) happened a short time ago http://www.google.co.uk/imgres?q=mobile&um=1&hl=en&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=ZrDIx2992ycbLM:&imgrefurl=http://www.w3.org/2008/Talks/09-mwbp-smart/&docid=TLSvFCumLOnl7M&imgurl=http://www.w3.org/2008/Talks/09-mwbp-smart/mobile-diversity.jpg&w=600&h=450&ei=nw_ITu3-HI33sgb6g4nxBg&zoom=1&iact=rc&dur=352&sig=106118525742815992105&page=1&tbnh=144&tbnw=192&start=0&ndsp=12&ved=1t:429,r:9,s:0&tx=108&ty=21 recent (adj) happened a short time ago

http://www. google. co. uk/imgres http://www.google.co.uk/imgres?q=mobile&um=1&hl=en&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=ZrDIx2992ycbLM:&imgrefurl=http://www.w3.org/2008/Talks/09-mwbp-smart/&docid=TLSvFCumLOnl7M&imgurl=http://www.w3.org/2008/Talks/09-mwbp-smart/mobile-diversity.jpg&w=600&h=450&ei=nw_ITu3-HI33sgb6g4nxBg&zoom=1&iact=rc&dur=352&sig=106118525742815992105&page=1&tbnh=144&tbnw=192&start=0&ndsp=12&ved=1t:429,r:9,s:0&tx=108&ty=21

Relationship (n) a friendly or emotional connection between people http://www.google.co.uk/imgres?q=mobile&um=1&hl=en&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=ZrDIx2992ycbLM:&imgrefurl=http://www.w3.org/2008/Talks/09-mwbp-smart/&docid=TLSvFCumLOnl7M&imgurl=http://www.w3.org/2008/Talks/09-mwbp-smart/mobile-diversity.jpg&w=600&h=450&ei=nw_ITu3-HI33sgb6g4nxBg&zoom=1&iact=rc&dur=352&sig=106118525742815992105&page=1&tbnh=144&tbnw=192&start=0&ndsp=12&ved=1t:429,r:9,s:0&tx=108&ty=21 Relationship (n) a friendly or emotional connection between people

Trivial (adj) of little importance http://www.google.co.uk/imgres?q=mobile&um=1&hl=en&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=ZrDIx2992ycbLM:&imgrefurl=http://www.w3.org/2008/Talks/09-mwbp-smart/&docid=TLSvFCumLOnl7M&imgurl=http://www.w3.org/2008/Talks/09-mwbp-smart/mobile-diversity.jpg&w=600&h=450&ei=nw_ITu3-HI33sgb6g4nxBg&zoom=1&iact=rc&dur=352&sig=106118525742815992105&page=1&tbnh=144&tbnw=192&start=0&ndsp=12&ved=1t:429,r:9,s:0&tx=108&ty=21

Tune out (phr.v) to stop listening to or to ignore http://www.google.co.uk/imgres?q=mobile&um=1&hl=en&rlz=1T4TSEA_en-GBSA408SA408&biw=1280&bih=551&tbm=isch&tbnid=ZrDIx2992ycbLM:&imgrefurl=http://www.w3.org/2008/Talks/09-mwbp-smart/&docid=TLSvFCumLOnl7M&imgurl=http://www.w3.org/2008/Talks/09-mwbp-smart/mobile-diversity.jpg&w=600&h=450&ei=nw_ITu3-HI33sgb6g4nxBg&zoom=1&iact=rc&dur=352&sig=106118525742815992105&page=1&tbnh=144&tbnw=192&start=0&ndsp=12&ved=1t:429,r:9,s:0&tx=108&ty=21

Unpredictable – (adj) changing so often that you don’t know what to expext Enter class with two different personas