© 2012 Hilton Worldwide Confidential and Proprietary Is it tea time yet?

© 2012 Hilton Worldwide Confidential and Proprietary FULL SERVICE BRANDS UPDATE: HILTON HOTELS & RESORTS AND DOUBLETREE BY HILTON Charles Gremillion Millennium Hilton Bangkok Expanding Our Global Footprint – MEAP Development Team Meeting May 22, 2012

© 2012 Hilton Worldwide Confidential and Proprietary 2 Hilton Dahab Egypt

© 2012 Hilton Worldwide Confidential and Proprietary 3 Hilton Makkah Saudi Arabia

© 2012 Hilton Worldwide Confidential and Proprietary 4 Millennium Hilton Bangkok Thailand

© 2012 Hilton Worldwide Confidential and Proprietary 5 Hilton Pattaya Thailand

© 2012 Hilton Worldwide Confidential and Proprietary 301 Units 104 in the Global Pipeline 54 in MEAP Region 34 in China 7 in India DoubleTree by Hilton

© 2012 Hilton Worldwide Confidential and Proprietary DoubleTree by Hilton Kuala Lumpur Malaysia 7

© 2012 Hilton Worldwide Confidential and Proprietary 8 DoubleTree Resort by Hilton Sanya Haitang Bay China

© 2012 Hilton Worldwide Confidential and Proprietary Marketing: Hilton Hotels & Resorts

© 2012 Hilton Worldwide Confidential and Proprietary Global Brand Marketing Telling the Brand Story – Advertising Extend the momentum of 2010 & 2011 campaigns. Emphasize global presence while focusing on thematic global stories and unique property features. Build an emotional connection: Hilton Hotels & Resorts enhances guests’ travel experiences, whether they’re staying for business or leisure.

© 2012 Hilton Worldwide Confidential and Proprietary 11

© 2012 Hilton Worldwide Confidential and Proprietary 12 Clough

© 2012 Hilton Worldwide Confidential and Proprietary 13

© 2012 Hilton Worldwide Confidential and Proprietary Print – IHT City Guides 6-part ad supplements (bimonthly) featuring Hilton’s City Guide in the different Asia- Pacific regions. “Surprise” element: recommendation of a unique and lesser-known bar or café offering something different. Priceless travel tips.

© 2012 Hilton Worldwide Confidential and Proprietary CNN – Tripping Around Asia with Hilton Hotels

© 2012 Hilton Worldwide Confidential and Proprietary Window Decals

© 2012 Hilton Worldwide Confidential and Proprietary Airport Advertising – Digital & Signboard

© 2012 Hilton Worldwide Confidential and Proprietary Microsite on Qunar.com Design a Hilton experience Four cities in China Blog updates in real-time Videos posted on Qunar.com Design a ‘Stay Hilton’ Experience

© 2012 Hilton Worldwide Confidential and Proprietary Marketing: DoubleTree by Hilton

© 2012 Hilton Worldwide Confidential and Proprietary The Warmth of Our Welcome… is now celebrated as the signature touch of the DoubleTree experience in our advertising. Our Iconic Chocolate Chip Cookie

© 2012 Hilton Worldwide Confidential and Proprietary Celebrating DoubleTree by Hilton… Where the Little Things Mean Everything Print Ads

© 2012 Hilton Worldwide Confidential and Proprietary Proposed 2012 Global Creative

© 2012 Hilton Worldwide Confidential and Proprietary Proposed 2012 Property Creative

© 2012 Hilton Worldwide Confidential and Proprietary Rebranding Updates Continued international integration Development Updates Dynamic growth = customer trial and developer interest China Strong growth = need for brand awareness in-country Public Relations Targets

© 2012 Hilton Worldwide Confidential and Proprietary Social Media Weibo and Renren = hundreds/millions users in China. Our hotels already have accounts with 20,000+ followers GDS Drive revenue and awareness within the region via Ctrip.com, one of China’s most popular booking sites for travel Mobile SMS and app advertising will showcase our hotels and their features while travelers are using mobile devices Online - APAC

© 2012 Hilton Worldwide Confidential and Proprietary DOT 2.0