Hannele Orjala Changes in the information market - particularly in the market of statistical information

A 2 ”In the future in the world there would be a market for about 5 computers” - Thomas Watson, IBM,

A 3 ”Nobody would want to bring a computer home” - Ken Olsen, Digital

A 4 ”I have a phone, a mobile shoe phone” - Maxwell Smart, Secret Agent, 1960’s -

A 5 Development of business revenues FIM 1, FINLAND NORWAY

A 6 Increase in the use of information -> strong business side for NSI’s ->  increase in the use of statistical information in society  expanded use of statistics  new jobs and know-how  additional financing  the view of the actual end-user of information

A 7 Changes are different 1. User’s expectations and behaviour models 2. Mobile terminals (WAP) and WEB 3. Wide availability of free versus chargeable information 4. Intermediaries role 5. Globalisation

A 8 1. User’s expectations and behaviour models timeliness of data Case: volume index of industrial output -> from 45 days 1998 to 30 days 2000 availability of preliminary data Case: barometers e.g. consumer behaviour speed of data supply Case: loading via Internet a.s.a.p knowledge of customer needs

A 9 Being a customer gives me additional value for my own tasks, % of respondents

A 10 Competition case Periodical Tekniikka&Talous Conference Board’s Leading Economic Indicators index first State statistics that an enterprise is producing global enterprise network - USA now - from summer 2000 England, Germany - from summer 2001 Korea, Japan

A 11 Even if other alternatives were available I want to continue as a customer, % of respondents

A Mobilephones and Internet per 100 inhabitants

A 13 The use of Internet, enterprises with >20 employees, 1999

A Have you ever had a financial problem in NSIs ? Statistical authorities do not have the same financial elements as private businesses do Content producers have a secondary place in portal and mobile terminals Until large customer volumes start to use technology for their purchase transactions, we have to maintain several information sale channels, which tie up money and resources

A 15 Wide availability of free versus chargeable information - FREE megatrend 65 million free items of data in the StatFin service suitable amount of free information on the Internet? desire to distribute all the tables of Finnish official statistics publications on the Internet without charge Italy’s National Statistical Institute: free Internet distribution of census Sweden: free of charge use of its databases OECD: free access to pdf format publications on the Internet

A 16 EU Commission’s Green Paper 1999 ”In some cases, the commercial reuse of public sector information may however raise questions as to the boundaries and limitations on the roles of the different actors. …At the same time, if the public sector adds value to its own information, launching commercial information products onto a hitherto private information market, the issue of fair competition may be raised.”

A 17 Wide availability of free versus chargeable information - FEE adapting Changes will cause alterations in the revenue structure of chargeable services in the near future In some cases the change will result in market competition inside statistical institutes! 9 A need for a restricted and disciplined electronic business strategy 9 The development of services for segmented customers 9 A portal strategy where we are acting with partners

A Intermediaries Most information is conveyed to the end-user via the media, researchers, consultants and other processors of information. 9 The more competitors there are in the information market, the more ideas and assurance of the use value of information the users will get.

A 19

A Globalisation It is insignificant where the service to be produced is initially created Even small actors, such as the Nordic Countries, can serve global demand when the contents are segmented correctly Co-operation and partnership

A 21

A 22 What business are we really in? We are in the business of producing data, adding value to it and delivering it in as raw data, analysis or know- how. Adding value to the data means that we can select in which information market we want to operate Analysing and consulting entail that we have a strong expert role in the information market

A 23 The keystones for success have to be found from an information market strategy that is clearly self-selected. Those who understand weak signals will prosper.

A 24 ”I am interested in the future because I am going to be there.” - Mark Twain, freely translated -