© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Converged Storage: A Vision for Storage Simplicity (Insert your name) Regional Business Unit, Director Americas HP Storage

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Tier 1 Tier 2 Tier 3 Tier 4+ Flash $2GB reliability 50% Less Capacity 90% Less Management 2x Density H/W, Power & Space Capex OpEx People 3PAR $ Traditional Model IT as a Service Virtualization How to tell the Legacy story and build the proper context for your customer The reasons 3PAR became the leader in the Service Provider Market And taking market share today!

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The Original HP 3PAR StoreServ Value Proposition…taken to the next level!! Double VM Density Total Striping Mixed Workload Support Enables VMware tools: DRS, Storage DRS, VMmemctl VAAI APIs and Plug-Ins Cut storage capacity costs by 50% Spend 90% less time managing storage. Buy 50% fewer physical servers Increase Consolidation Simplify Administration Maximize Savings Simplified Provisioning Autonomic Groups Management Plug-In Recovery Manager Site Recovery Adapter Lower Storage Cost Thin Provisioning Thin Conversion & Thin Persistence [UNMAP] Adaptive Optimization Fast RAID Technologies

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Transform to a hybrid infrastructure Enable workplace productivity Empower the data-driven organization Protect your digital enterprise Storage questions get more complicated in a rapidly changing world Entry? Midrange? High-End? Entry? Midrange? High-End? Block? File? Object? Flash? Software- Defined? Flash? Software- Defined? Converged? Hyper- Converged? Converged? Hyper- Converged? On-Prem? Cloud? Hybrid? On-Prem? Cloud? Hybrid? Packaged? Open Source?

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Driven by technology shifts and new deployment models Distributed compute nodes with internal disk Hyper-Converged Appliances Highly virtualized external systems Integrated / Converged Appliances Software Defined System Defined

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Reshaping an industry… exposing legacy silos and startup sprawl

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP’s strategy is choice without compromise It starts with the right Storage Architectures System-Defined 3PAR StoreServ Software-Defined StoreVirtual Fixed Cost Flexible SLA

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP’s strategy is choice without compromise Available in different Delivery Models Converged System CS700/CS500 Hyper Converged CS200-HC System-Defined 3PAR StoreServ Software-Defined StoreVirtual Fixed Cost Flexible SLA

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP’s strategy is choice without compromise with a common set of Federated Data Services Data Services StoreOnce Converged System CS700/CS500 Hyper Converged CS200-HC System-Defined 3PAR StoreServ Software-Defined StoreVirtual Fixed Cost Flexible SLA

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP’s strategy is choice without compromise Administered through Common Interfaces Fixed Cost Flexible SLA

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Gartner Magic Quadrant for General-Purpose Disk Arrays A leader for General-Purpose Disk Arrays HP is named a leader in the General-Purpose Disk Arrays report for HP 3PAR StoreServ, XP7, and StoreVirtual. * This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from HP. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, Magic Quadrant for General-Purpose Disk Arrays, Stanley Zaffos, Roger Cox, Valdis Filks November 20, 2014.

Flash Changes Everything The compelling market shift that opens the door for you to WIN

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Going mainstream will take delivery of all 3 attributes Others focus on affordability as well All-flash arrays are going mainstream Speed Predictable response under 1 ms to drive more revenue generating transactions Affordability Price parity with high performance HDDs to eliminate sub-LUN tiering compromises Enterprise Resiliency Mission-critical availability, Zero RPO, and petabyte scale for enterprise growth Some focused on only performance ?

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. In 2014 we released the first Mainstream Tier-1 All-Flash Array HP 3PAR StoreServ 7450c Over 900,000 IOPS. Latency from.3 ms Under $2 per GB Usable capacity for all-flash 1. Based on HP analysis of publically available specifications for known all-flash array competitors 2. Gartner, Market Share Analysis: SSDs and Solid-State Arrays, Worldwide 2014, May Subject to terms and conditions of HP Get Six-Nines Guarantee Program 4. HP Shipment Data 1000 Units in 1H 4 4X Flash vs 15K rpm disk 4 Industry-leading PB & 6-Nines Usable capacity Availability 3 #1 Fastest growing AFA supplier in

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. ONE Operating System ONE Interface ONE Feature Set Block, File & Object access 8200/ / /20450/20850 New When Performance Matters When Value Matters When Scale Matters New HP 3PAR StoreServ is eliminating boundaries again HP Confidential - to be shared under NDA only until August 24, 2015

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP 3PAR StoreServ All-Flash customers are seeing huge benefits 95% less space. 10x performance. Business up 11%. 80% less space. $2.75M saved. Increased staff productivity through VDI 75% ERP batch time reduction. Enabled new market expansion. 93% reduction in processing time. “new competitive footing” 60% less space. 2x VM performance. 1 un-needed datacenter Major International Bank

Data Services Designed for a Flash World Mitigating Risk via Peer Motion and Data Protection

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. New: Bi-directional HP 3PAR Peer Motion Elastic Resource Pool for Data Center and Multi-Site Agility 1 Online Import Up to 60PB 12.8M IOPS in a quad-system federation 1 New: Online Import from HDS The easiest way to modernize your storage 1. Based on 4 x HP 3PAR StoreServ systems utilizing HP 3PAR Peer Motion

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. New: Flash-optimized end-to-end data integrity, availability, and protection 1 3PAR Persistent Checksum powered by 3PAR Gen5 ASIC 3PAR Asynchronous Streaming Replication 3PAR Protection with StoreOnce RMC-V Flat Backup 2 3 Express Protect

Software-Defined to Hyper-Converged

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP StoreVirtual VSA was software-defined before it was cool Any Hypervisor VMware, Hyper-V, and KVM Any Hardware Standard x86 servers and attached storage Any Deployment Bare Metal, VSA, or in the Cloud w/ OpenStack Built-In ProLiant Helion OS 8 yr. SDS pioneer 2M VSA’s WW 1 1. Based on shipment data and distributions of StoreVirtual VSA license with ProLiant servers

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. New: HP CS200-HC StoreVirtual is Hyper-Convergence defined 15 minutes Power-On to Provisioning Advanced Data Services Native vSphere management, Hybrid Tiering, Peer Motion 1/2 Cost per VM of Nutanix or vSPEX Blue 1 1. Based on comparison of publically available product specifications

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Storage architected to support your Take advantage of mainstream flash Cost, density, and data services 1 Accelerate with hyper- convergence Building on leading SDS foundation 2 Reduce risk with embedded protection StoreOnce RMC and StoreOnce Catalyst 3 Rapid ROI with the right ecosystem Consulting, support, financing, and partnerships 4 Business Transformation Converged System CS700/CS500 (3PAR) Hyper-Converged CS200-HC StoreVirtual Data Services StoreOnce System-Defined 3PAR StoreServ Software-Defined StoreVirtual

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Tier 1 Tier 2 Tier 3 Tier 4+ H/W, Power & Space Capex OpEx People 3PAR Flash $2GB reliability 50% less capacity 90% less Mgmt 2x density $ 3Par 3PAR SDS StoreVirtual Converged Systems Hyper Converged 3PAR StoreVirtual SLA cost Fixed Flexible StoreOnce Management OneView Traditional Model IT as a Service Virtualization $.20/GB $2/GB OpenStack Helion EMC – 7! EMC -Many! The Journey from Legacy to a Vision for Storage Simplicity

Internalize the messaging Practice with your peers Add your own style Try it with your prospects Now let’s hear more detail about the announcements…