BRANDING AND PACKAGING

BRAND Name, term, design or symbol that identifies a business and its products Connotates quality and reliability IMPORTANCE OF BRANDING Helps build customer loyalty Establishes an image Makes it easier to extend or create products

IMPORTANCE of Branding 50% OF ALL MARKETING FIRMS do research to test brand names before they are released

Corporate Brand Product Brand Corporate Brand and Product Brand Examples

Brand Name Word, group of words, letters or numbers representing a brand

Brand Mark Symbol or design May have distinctive coloring or lettering

Trade Name Identifies a company or a division of a particular corporation

Trade Character Brand mark with a human form

Trademark Copy protection by the Federal Government Registered DON'T LEAVE HOME WITHOUT IT®