News.ThomasNet.com Keyword Packages

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Presentation transcript:

News.ThomasNet.com Keyword Packages

Branding - Why do you want it? “Companies don’t buy, people do.” Comfort with well known brand “Influence the influencers” Easier approvals with upper management 97% of industrial purchases are initiated by the buyer

Companies with Strong Brands: Are more likely to be included in RFQs Build defense against new competitors Command premium prices Have credibility in new markets Reduce risks in new product introductions

Companies with Strong Brands: Are more likely clicked on in a search result People equate brand recognition with relevancy.

Branding is about obtaining… First, Share of Voice… Being seen and heard Then, Share of Mind… Being remembered by prospects Finally, Share of Market… Being first choice for purchase

The Role Of Branding Branding influences the customer throughout the decision making process that favors the effective brand marketer.

Branding On The Internet The Right Message… to the Right Audience… at the Right Time… in the Right Context Solution: News.ThomasNet.com

News.ThomasNet.com Helps increase brand awareness and recognition through a wide range of innovative Internet marketing opportunities. Category Sponsorships Keyword Packages E-Newsletter Sponsorships Delivers industrial product news daily on hundreds of online news sites, portals, and through targeted e-mail marketing.

Qualified Industrial Audience Including Fortune 500, government News.ThomasNet.com Qualified Industrial Audience Including Fortune 500, government and the military

“stainless steel filter” Keyword Ad Packages Searched: “stainless steel filter” Keyword, key phrase specific In news stories & press releases Custom designed programs Rates based on monthly impressions Minimum 12 month contract