: Chapters 31 and 33 Branding and Entrepreneurship: Jeopardy Review Game

$200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 Branding Packaging And Labeling Entrepreneur ship Owning a Business Models

Branding 100 This is also known as a product brand. It is a word, group of words, letters or numbers that represents a product or service, helps to distinguish the product from other products

Branding 100 What is a brand name?

Branding 200 The legal authorization by a trademarked brand owner to allow another company to use its brand, brand mark, or trade character for a fee

Branding 200 What is licensing?

Branding Answer 300 This is a brand name, brand mark, trade character or a combination of these that is given legal protection

Branding Question 300 What is a trademark?

Branding Answer 400 This is a branding strategy used by companies offering a combination of manufacturer, private and generic brands

Branding Question 400 What is mixed branding?

Branding Answer 500 Define national, private distributor, and generic brands.

Branding Question 500 national brand- produced by large manufacturer, available in many stores private distributor- produced by retailer/wholesaler for exclusive use at one store, e.g. Carrefour products generic- cheap, no brand name

Packaging and Labeling Answer 100 This is the physical container or wrapping for a product

Packaging and Labeling Question 100 What is a package?

Packaging and Labeling Answer 200 This is a package with preformed plastic molds surrounding individual items arranged on a backing

Packaging and Labeling Question 200 What are blisterpacks?

Packaging and Labeling Answer 300 This technology helps keeps foods fresh without refrigeration for extended periods

Packaging and Labeling Question 300 What is aseptic packaging?

Packaging and Labeling Answer 400 This is one of US organizations that regulates labeling of products

Packaging and Labeling Question 400 Federal Food and Drug Administration (require nutritional information be given on food products) Federal Trade Commission (monitor for false or misleading claims) US Department of Agriculture (organic foods)

Packaging and Labeling Answer 500 Name three of the six functions of packaging.

Packaging and Labeling Question 500 Promoting and Selling the Product Defining Product Identity Providing Information Meeting Customers' Needs Ensuring Safety Protecting the Product

Entrepreneurship Answer 100 These are people who create, launch, organize, and manage a new business and take the risk of business ownership

Entrepreneurship Question 100 What is an entrepreneur?

Entrepreneurship Answer 200 What is an advantage of entrepreneurship?

Entrepreneurship Question 200 personal freedom, personal satisfaction, increased self-esteem, flexible schedule, make their own decisions, increased pay

Entrepreneurship Answer 300 This is a disadvantage of entrepreneurship

Entrepreneurship Question 300 added stress, low pay in beginning, long hours, risk of failure, need to handle multiple tasks at once, requires strong discipline

Entrepreneurship Answer 400 Name three characteristics of entrepreneurs

Entrepreneurship Question 400 determination self-motivation self-confidence strong organizational skills leadership ability self-discipline creativity willingness to work hard spirit of adventure good social skills

Entrepreneurship Answer 500 Compare two of the four entrepreneurs

Entrepreneurship Question 500 Sam Walton Oprah Winfrey Henry Ford Steve Jobs-

Business Models Answer 100 These people own a share of a corporation

Owning a Business Question 100 What are stockholders?

Owning a Business Answer 200 This is a new form of business organization that combines partnership and corporation

Owning a Business Question 200 What is a limited liability company?

Owning a Business Answer 300 this is a legal agreement to sell a parent company's product or services in a designated geographic area

Owning a Business Question 300 What is a franchise?

Owning a Business Answer 400 This means that the personal assets of the owners cannot be taken if the company does not meet its financial obligations or if it gets in legal trouble

Owning a Business Question 400 What is limited liability?

Owning a Business Answer 500 What are three of the four ways to begin owning a business?

Owning a Business Question 500 purchase existing nonfranchise business- no help from previous owner take over family business start a new business buy a franchise

Business Models Answer 100 there are two types of this business organization: general and limited

Business Models Question 100 What is a partnership?

Business Models Answer 200 The most common form of business ownership

Business Models Question 200 What is sole proprietorship?

Business Models Answer 300 This is a group of closely related products, manufactured or sold by a business

Business Models Question 300 Owners (called members) have only limited liability

Business Models Answer 400 What is a limited liability company?

Business Models Question 400 This is a business where two or more people jointly accept responsibility for the success or failure of a business

Business Models Answer 500 This type of company has the most government regulations of the four main types

Business Models Question 500 What is a corporation?

Final Jeopardy Answer Name and describe two of the three types of labels

Final Jeopardy Question Brand label- gives the brand name, trademark or logo Descriptive label- gives info about product's use, construction, care, performance and other features, e.g. nutritional information Grade label- states the quality of the product