 2001,Hamsi. All rights reserved. branding in the virtual world.

Slides:

Advertisements

Similar presentations

Internet Applications

Advertisements

3.04 Understand the use of direct marketing to attract attention and to build a brand.

Multi-Channel Banking The Open Plan Approach Gerry Allen E-Commerce Strategy.

11 The Golden Ruler A Measurement Tool That Will Help You Immeasurably.

Marketing for Hospitality and Tourism, 3e©2003 Pearson Education, Inc. Philip Kotler, John Bowen, James MakensUpper Saddle River, NJ Chapter 16.

Chapter 9: INTERNETADVERTISING 9.1. Overview of Cyberspace INTERNET BASIC PARTS The Internet The Internet Electronic Mail ( ) Electronic Mail ( )

Social Media Marketing. Social Media Marketing / Viral Marketing.

The internet and B2B marketing Ch 17 of De Pelsmacker et al (2001) Marketing Communications.

Chapter Eighteen Internet Marketing. Chapter Objectives  Identify the primary users of the Internet.  Discuss the functions and benefits of Internet.

Cash study 5 Chapter 9 Not for Profit Organization Craig Lizotte.

Re-Igniting Your Event's Brand  What is a brand?  What’s not a brand?  What does a branded event mean?  Why brand an event?  How do you brand an event?

Electronic Commerce Systems

Chapter 9 e-Commerce Systems.

Building Effective Mobile Number Lists. TABLE OF CONTENTS Effective Mobile Number Lists - Introduction3 Building Effective Mobile Number Lists4 About.

E-Commerce: Definition: E-Commerce refers the use of internet and other online services to be engaged in buying and selling of digital and non digital.

Chapter 10 Publishing and Maintaining Your Web Site.

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Shoemaker, Lewis, and Yesawich: Marketing Leadership in Hospitality and Tourism,

Yahoo! Proprietary. Not for re-distribution. 0  Trip Planner is a tool to help consumers envision, research, plan, and share their travel experience 

April–June 2006 Windows Hosting Seminar Series Marketing Your Windows ® Hosting Services Anne Greenwald Business Development Manager Microsoft EMEA Communications.

Internet Trust Defined. Delivered. Electronic Business the Way It Was Meant to Be.

1 Chapter 11 Drivers of online-selling diffusion.

E-Commerce Systems Chapter 8

Online marketing communications

Community Criteria People Criteria Process Criteria Culture Criteria

Wireless Ads - Six Steps 1.Determining Wireless Ad objectives 2.Developing a Wireless Strategy 3.Considering Types of Wireless Ads 4.Producing Wireless.

Unit 7 Seminar NS499. Keys to Successful Marketing  Price  Brand  Packaging  Relationships.

The Rewards Factory Established in 2001, The Rewards Factory specialises in loyalty programs, membership marketing strategies, database marketing and direct.

Virtual Business CREATING A WEB PRESENCE Copyright © Texas Education Agency, All rights reserved.

Strategic Marketing For The Web Professional Web Services Internet Growth Amount of Information Technology Improvements Customer Relationship Management.

Why Social Media for business? What are the benefits of Social Media for marketers? Acquisition Brand Awareness Target ability Interactive – Two Way Who.

9 - 1 Copyright © 2006, The McGraw-Hill Companies, Inc. All rights reserved. Electronic Commerce Systems Chapter 9.

Direct Marketing. Definiton Direct marketing is an interactive system of marketing which uses one or more advertising media to effect a measurable response.

Chapter 9 Publishing and Maintaining Your Site. 2 Principles of Web Design Chapter 9 Objectives Understand the features of Internet Service Providers.

ReportandProfile.com Developed By. SnS Web Technologies What we are SnS web technologies Pvt Ltd is one of the website developing and service providing.

B. DEFINE BUSINESS STRATEGY  Integrated Marketing communication between TaoBao and consumers meet consumer demand for the orientation achieve the best.

JM503 – eMarketing People, proof and partnerships.

Domain, , Web hosting and Web design. Domain Name Domain name is a unique name given to concern company or entrepreneur while registration of company.

Internet Marketing A new tool or a new paradigm? The internet is changing the practice of marketing but the fundamental principles of marketing remain.

ECommEd Lesson 7 - Market Research & On- Line Direct Marketing In order to proceed through this presentation simply click the left mouse button to view.

Ecommerce Applications 2009/10 Session 41 E-Commerce Applications Step by step building of a shop in Shopcreator.

9 - 1 Copyright © 2006, The McGraw-Hill Companies, Inc. All rights reserved. Electronic Commerce Systems Chapter 9.

Chapter 8 Strategies for Marketing, Sales, and Promotion Electronic Commerce.

Public Image 101… or Marketing 101? Post-PETS April 8, 2016.

Realestateby.net Logo Goes Here. Web Sites Internet exposure for yourself or agency at your own domain Show your listings.

Chapter 1: Internet Marketing Foundations. Chapter Objectives Describe how computers and servers communicate to enable people to interact with webpages.

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Get Free Website Audit or Give us A Call at: Free Website AuditFree Website Audit Most Recognised SEO & Website development Company in Toronto.

Digital Marketing Strategy by BCP Design. Digital Marketing Strategies In a digital age, where most users have computers and mobile devices, accessing.

HCS 212: Introduction to MIS

Introduction Of Digital Marketing

E-Commerce Systems Chapter 8

Internet Marketing Web Business Models.

Online Retailing The consumer is not primarily price-driven when shopping on the Internet but instead considers brand name, trust, reliability, delivery.

SETTING UP OF E-COMMERCE WEBSITE

Welcome to Milton’s Parts Express

InComm Digital Gateway

3.04 Understand the use of direct marketing to attract attention and to build a brand.

© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e C H A P T E R 10 SLIDE Marketing Basics Develop Effective.

The Power of Lead Generation

Sudhanshu SEO Empowering business.

Readykoncepts.com.au: Search Engine Marketing Sydney, SEO Brisbane Internet Marketing

CONTACT: Complete Solution For Web Development & Digital Marketing.

Contact A Complete Package of Web Development & Digital Marketing.

Building Effective Mobile

YOUR LOGO HERE FREE FUEL FRIDAYS!

Social Media: Key Driver in Boosting your Business

E-COMMERCE Learning Unit 4: ADVERTISING IN E-C0MMERCE

What is E- marketing? Internet marketing is any marketing activity that is connected online through the use of Internet technologies.

WELCOME XCLUSIVE HOMES.

Presentation transcript:

 2001,Hamsi. All rights reserved. branding in the virtual world

 2001,Hamsi. All rights reserved. Branding With the Internet and new technologies: Consumer is more powerful than the companies Consumers demand for information increases Consumers trust declines Customer loyalty for the brand decreases Customers choose products that are convenient for him to reach

 2001,Hamsi. All rights reserved. Branding in the virtual world What is a brand? Brand is a complex interaction of features, name, package, price and marketing strategy of a product Product can be produced at a factory and it can be copied, however, brand is bought by the consumer, it can not be copied and it is permanent Brand is not a product logo Brand is the emotional bridge between the product and its consumers Experience increases trust, and trust creates brand loyalty

 2001,Hamsi. All rights reserved. Branding in the virtual world Branding in the virtual world is not that different than the physical world. Important features;  Creating the logo, website and the slogan is not enough to create the brand in the virtual world.  It is important that the promises come true  Customer experience is important  You can advertise the website but the real braning takes place when the user visits the website

 2001,Hamsi. All rights reserved. Branding in the virtual world Ease of Use Website Design Content Quality Success of the website Fast delivery Access through multiple channels Product selection Quick solutions for the problems Brand success

 2001,Hamsi. All rights reserved.

Branding in the virtual world Where and How? (Some tips) Web address is the brand name Users can become members and get information through Listed at the search engines Links from other sites Publish press reports Brand is written with the URL and web address

 2001,Hamsi. All rights reserved. What do customers look for? Customers would like establishing relationships –to be known –convenience –personalisation All of these can be achieved with a brand

 2001,Hamsi. All rights reserved. Virtual world is not Brand Friendly Difficult to communicate brand values “eyeballs” and “wallet” war –easy to enter –hard to be remembered –borders are blurry

 2001,Hamsi. All rights reserved.

Summary: Differentiating in the virtual world Features: security, speed Choice Brand personality Service level Transaction time –“one click to the success”

 2001,Hamsi. All rights reserved. Product Channel Customer Wholesale Of-the-shelf Direct sales Strategic partners Mailing Telephone Internet Multiple deliveryMicro-segmentation“ Mass customisation ” Direct sales

 2001,Hamsi. All rights reserved. Summary: Differentiating in the virtual world Meaningful Aggregation –multi purpose smart cards Personalisation –my yahoo –my cmpe484 page