HOW TO CREATE AND MARKET YOUR BRAND. NAMING YOUR BRAND  Brand Identification: Communicating to your customer the vision that you have for your product.

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Presentation transcript:

HOW TO CREATE AND MARKET YOUR BRAND

NAMING YOUR BRAND  Brand Identification: Communicating to your customer the vision that you have for your product  Imagination: How your customer would imagine the use of your product  Who is your customer: How they would relate to your product  Make your brand name memorable  Consideration to the font (typeface) and tag lines

LOGOS  Communicates your image to the customer  Symbolizes the vision of your product  Relates to your brand name  Projects and inspires emotion (how it makes the customer feel)

PACKAGING (Labeling - Hangtags - Bellybands - Wraps - Boxes)  Tells the story of your product  Makes brand promises  Stands out among competitors  How it will appear in the store  Cost considerations - Preparation of mock-ups

PRICING YOUR BRAND  Brand values - Promotional - Full price - Luxury  Competitive considerations  Demographic study

TRADEMARKS  Legal search  Protection  Credibility  Application Process - Name - Slogans – Logo  Cost considerations (legalzoom.com)legalzoom.com

CONSISTENCY & CONTINUITY

ADVERTISING & PROMOTION

PRODUCT DEVELOPMENT

WEB PRESENCE

SERVICE & TRAINING

MEASURE

SPEND WISELY – INVEST IN MARKETING

HIRE PROS – YOUR TIME IS MORE VALUABLE

COMMUNITY INVOLVEMENT

PRO BONO – “THIS IS YOUR BRAIN ON DRUGS”

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