July 30th – August 1st, 2013 McCormick Place, Chicago, IL Creating Your Personal Brand Marie Kulik, E2MA

What is personal branding? Do I need a logo? Do I need a tagline? PERSONAL BRANDING

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Personal Branding is what people say about you when you are not in the room The impression you leave User experience Your Reputation Expectations 4

PERSONAL BRANDING The things that make up your personal brand  Unique set of experiences  Surroundings

PERSONAL BRANDING How would I describe my brand? 6

PERSONAL BRANDING How would others describe my brand? 7

PERSONAL BRANDING Putting people in a box 8

The FAMILY me… PERSONAL BRANDING Funny oneSerious OnePretty One

The SCHOOL me – the early years… PERSONAL BRANDING NerdsAthletesBrainiacs Pretty People Wild OnesLonersComedians

The SCHOOL me…a little older but not always wiser… PERSONAL BRANDING Fashionistas RichiesRockers Free Spirits Peppy People Nerds Party Girls Brainiacs AthletesStoners Loners Pretty People Comedians Wild Ones

The WORK me… P ERSONAL BRANDING Stubborn Creative Strategic Naive Peppy People Driven Organized Bright Customer Focused Over Achiever Scattered Leader Nice Hard Worker

Learning to speak in your own voice and once you’ve found your voice – speak in it at ALL times How would you define your personal brand? What does your brand stand for? What do you love about your brand? What parts could use a makeover? What brands are similar? What does your brand aspire to be? P ERSONAL BRANDING

STYLE STRATEGYSTRUCTURE PRESENCE P ERSONAL BRANDING - THE BRAND CALLED YOU

STYLE Appearance counts Be Authentic Be Happy Be Yourself P ERSONAL B RANDING

PRESENCE Be confident Embrace your fear Try out being an extrovert Be Inspiring Stay Humble Structure Your Message For Your Audience Talk less, do more PERSONAL BRANDING

STRATEGY What would you like to accomplish? Set a goal Know your audience Structure Your Message For Your Audience Have something unique to contribute PERSONAL BRANDING

STRUCTURE How will you deliver your message? Be clear Be consistent Be interesting Connect with people and connect others Listen first, talk second Exercising your right to say no Write things down Don’t be afraid to ask for what you want PERSONAL BRANDING

Knowing the basics Posture Pitch The hand shake Eye contact Be punctual F.A.Y.C. Praise People Show Gratitude And again, appearance counts!!! PERSONAL BRANDING

Learn how to be a DIFFERENTIATOR 20

PERSONAL BRANDING How to Differentiate Yourself  Communicate your value proposition  Act out of your strengths  Integrate your experiences and areas of expertise  Add value to every relationship  Be relevant to the person you are engaging  Increase your likeable factor and bringing out the best in others

Your Story 22

Your Story 23

Your Story 24

Your Story 25

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Now that you’ve established your brand – market it! What can you do to build your brand? How can you make your brand known more broadly? P ERSONAL BRANDING

Build It!  Depending on your target, your approach may be different  Does it look like you, sound like you, feel like you?  Does it define what you are selling?  Website/Online Portfolio  LinkedIn  Facebook  Twitter  Pintrest 29

PERSONAL BRANDING Make it known! 30

PERSONAL BRANDING Don’t give up, building a solid brand takes time! 31

Personal Branding Questions 32

Thank you!!! Marie Kulik C ONTACT US