 Your promise to your customers.  Expectations of the academic library (Resources and services)

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Presentation transcript:

 Your promise to your customers.  Expectations of the academic library (Resources and services)

 Need to know.  Do it!  Apply results.  Deliver through effective branding & marketing.

UNM Libraries’ experience…

› STP process  Tell the library’s story. › Find out what your users want

 Outreach & Data-collecting 1.Surveys 2.Focus groups  Users  Non-users  Frontline librarians/staff 3.LIBQUAL

One reason for outreach and data collection:  Provided validation

› Brand strategy – Communication 1. TO WHOM? 2. WHAT? 3. WHERE?

 No logo  Tagline - “Connecting you to worlds of knowledge”

 Branding > Frontline Library Staff > Advocacy

 Getting to Our Grassroots/Users  Frontline librarians & library support staff

Library Staff Serve as Connectors…

Frontline Staff Users - Faculty & Students Grassroots

Relationship Frontline Advoc. Frontline Staff Branding & Marketing

In Branding & Advocacy….. Every Voice Makes a Difference.

Thank you!

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