How to Build a Great Hardware Brand Rob Coneybeer Shasta Ventures.

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Presentation transcript:

How to Build a Great Hardware Brand Rob Coneybeer Shasta Ventures

Branding

Hardware Company-Building

1.Build Hardware

Hardware Company-Building 1.Build Hardware 2.Write Software

Hardware Company-Building 1.Build Hardware 2.Write Software 3.Acquire Customers

Design for NPS

Naming

Form Factor

Connect With the Senses

Form Factor

Keep Improving the Product

The Payoff

Hardware Brand-Building Design your product for maximum NPS Help your customers help you (naming & form factor) Continuous & free software upgrades + + =