Creative Promotion For Student Organizations October 2010 Presented by: Lynne Williams.

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Presentation transcript:

Creative Promotion For Student Organizations October 2010 Presented by: Lynne Williams

Overview Branding Concepts Guerilla Marketing Creative Overview Resources Fundraiser Opportunity

Powerful Brands

Branding Brand: A promise you make to the people you serve It represents the core values and perceptions of your organization Brands are built over time Goes beyond logo and colors

Guerilla Marketing Unconventional way to pursue conventional goals Rebels against limitation Opens up new resources Single execution or campaign Forces us to rethink creative

Guerilla Creative Examples

Creative Overview Primary audience –Familiarity Goals Message –Call to action –Principal benefit Contact/web info Key info –Who, what, when, where, why Measure of success

Resources Design suggestions and services University logo Photography Communication tools

Design Suggestions uwsuper.edu/ur –Fonts –Templates –Color Palette Suggestions for student organizations Increased recognition Includes promotion best practices External communication - follow standards

Logos Stay consistent Do brand review before design

Photography

Communication Tools Posters Signage Digest Webpage Calendar Facebook YouTube Guerilla Creative

Facebook.com/uwsuper

Communication Tools Posters Signage Digest Webpage Calendar Facebook YouTube Guerilla Creative

Tote Bag Fundraiser Community grocery store Bag groceries for shoppers Give away free UW- Superior Tote Note card: –Your name –Student organization –Fundraising effort

Thank you! Questions Comments Note cards –Tote bag fundraiser –Feedback –Follow-up