Media Allied Direct 3 Types of Outreach Allied Outreach
Is an organization or group in your community that works on issues and activities that are similar to or related to those of the League. Can offer opportunities for local Leagues to reach potential new members.
What specific opportunities exist to talk about the value of League membership esp to your target audience? What are the benefits of cosponsoring an event with this organization in terms of our priorities and/or focus? How many members does the organization have that League might reach?
Be Persistent… Always look for opportunities to partner Be Specific… Identify concrete ways to partner (and know what’s in it for them) Be Strategic… Prioritize opportunities and partners
Activity Brainstorm! Write down 2-3 allied groups that you would like your League to work with this year.
Media Allied Direct 3 Types of Outreach Media Outreach
o NEW or novel o Contrasting opinion o Timely and relevant o Local o Big impact o Human interest o Visual/Sounds o Unexpected spokesperson
o What is new or unique? o Is there a link to a current event happening? o What unlikely spokespeople might present? o Are there good local and/or human interest angles?
What is Mediagenic? Helps the media make the issue/activity something they can use Vivid or Visual Tells a SIMPLE story Easily remembered Becomes the “Quotable Quote” ◦ 1-2 (short) sentences ◦ 3-5 seconds to say (shorter is better)
“You are the one that was making the comparison, Senator — and I'm one who knew him well. And frankly I think you are so far apart in the objectives you choose for your country that I did not think the comparison was well-taken.”
“Senator, I served with Jack Kennedy, I knew Jack Kennedy, Jack Kennedy was a friend of mine. Senator, you're no Jack Kennedy.”
Let’s look at one of our issues… How do you make it mediagenic?
Points to stess - We are real people: volunteers, local community leaders. Our work has an impact. We educate and inform. We provide facts. We don’t endorse candidates; we aren’t affiliated with political parties.* We have a history of achievement. We work to get candidates to participate.
Pick a few key outlets & foster those relationships – rather than do them ALL NameTypeContact PersonPhone Number Address The BeaconLocal NewspaperSally m Gazette.netOnline NewspaperSophie Yarb, Editor et Silver Spring Downtown Arts and Entertainment Online Community Calendar and News Gwen Hay, Civic Facility Manager om The Silver Spring Singular Community Blog Silver Spring Patch Community Blog patch.com/ Always include alternative media outlets... especially if your League is in lots of competition for airtime.
o Information o Access o Context o Personal stories o Contacts o Credibility Information Access Context Personal stories Contacts Credibility What Reporters Need What LWV Offers
Traditional Media: Print (daily & weekly newspapers, magazines, etc.) Radio Television Blogs Social Media: Blogs Facebook Twitter Pinterest Google+ LinkedIn
How many of you now use Social Media? What do you use now and how?
Mingle and chat Laugh and listen to amazing stories Don’t be a wallflower Do not come on too strong Each “party” (social network) has its own etiquette and rules
What is it? Any technology that people use to share content including: news experiences opinions insights perspectives media Why invest ? Facebook ◦ Over 800 million active users Twitter ◦ 175 million tweets every day
Good product/Compelling cause Integrate Not all social media channels are right for every League Pick and choose Quality over Quantity
Activity Brainstorm! Write down 1 traditional and 1 non-traditional media outlets that you would like your League to work with this year.