The social media MUST for Colleges

1. The History 2. The Opportunity 3. And the Obligation

the last four media REVOLUTION S

-550 years

-200 years

-150 years

-100 years

MediaGroupsConversations Printing Press Telephone Film Television

-20 years

MediaGroupsConversations Printing Press Telephone Film Television Web

the internet is the first medium in history to support many to many

the transformed media landscape

This has changed the rules of production and consumption FOREVER

Today we’re going through the largest increase in expressive capability in human history. -Clay Shirky

Years to 100 Million Users Fancy Chart Source: Freakonomics

Marketing has changed more in the last 24 months than it has in the last 50 years

Main News Source, By Age Pew Research Center Dec Figures add to more than 100% because respondents could volunteer up to two main sources.

Main Source of Influence, By Age

Pew Research Center Dec Figures add to more than 100% because respondents could volunteer up to two main sources.

The OPPORTUNITY

be relevant

56% won’t accept a job that bans social media

60% think they have the right to work remotely with a flexible schedule

1 in 3 students prioritize social media access & smartphone choice over salary

The OBLIGATION

the fastest-growing resource in the world is social capital

at a time when resource consumption is growing faster than resource production

it is incumbent upon all college leaders to take advantage of the momentum platform that social media presents

@jeffsage