277,000 logins on Facebook 1.3 million views on YouTube 320 new Twitter accounts 204 million s sent
ACNC 1,325 followers on Twitter Peter Combe 8,957 likes on Facebook Lawrence 465 friends on Facebook Yoshi 33 friends on Facebook Death Star PR 244,348 followers on Twitter
159,863 followers 487,188 subscribers 68,370,349 video views Dare to Share episode 1: 932,295
BloggersBloggers VloggersVloggers Twitter accountsTwitter accounts Niche news sitesNiche news sites Online communitiesOnline communities Example: World Vision Vloggers project World Vision Vloggers project
Encourage others to tell the story
User generated content (UGC) connects you to a community of networks
“Social media is like word of mouth turned up to 11”
“Marriage is the easiest equation on the planet to me. Two Humans + Love + Life Long Commitment = Marriage” -CC Chapman
News articlesNews articles Blog postsBlog posts PhotosPhotos ReviewsReviews PetitionsPetitions Personal fundraisersPersonal fundraisers
1.Be clear about your message 2.Make it easy to participate 3.Make it easy to share 4.Set an example 5.Give incentives 6.Say thanks
Engagement-Strategies.pdfhttp://smartservicescrc.com.au/files/files/Social-Media-Volume2-User- Engagement-Strategies.pdfhttp://smartservicescrc.com.au/files/files/Social-Media-Volume2-User- Engagement-Strategies.pdfhttp://smartservicescrc.com.au/files/files/Social-Media-Volume2-User- Engagement-Strategies.pdf v1.pdfhttp://tim.anewleaf.com.au/files/2013/03/Social-Media-for-Advocacy- v1.pdfhttp://tim.anewleaf.com.au/files/2013/03/Social-Media-for-Advocacy- v1.pdfhttp://tim.anewleaf.com.au/files/2013/03/Social-Media-for-Advocacy- v1.pdf