Laying down new tracks for Elder Abuse Ontario Awareness & Education Heather Negin, Regional Consultant EAO

Introduction p.1 It isn’t often that we can say: “Introducing something new and exciting in the field of elder abuse prevention…” 2

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Introduction p.2 What’s exciting is a new and improved provincial-wide voice on elder abuse issues 4

E LDER A BUSE O NTARIO EAO 5

Introduction p.3 Elder Abuse Ontario is dedicated to raising awareness of elder abuse and neglect through public education, professional training, advocacy, and service coordination. 6

Is this really something new? 7

What is the same p.1 We have the same 100% dedicated commitment to elder abuse prevention 8

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What is the same p.2 The same stable, strong, provincial- wide organization absolutely and entirely dedicated to elder abuse issues. 10

What is the same p.3 the same focused professional workforce 11

What is the same p.4 And the same leadership of a strong governing Board Of Directors 12

So what is really new? 13

5 New elements of Elder Abuse Ontario 1.New identity 2.New strategic direction 3.New leadership 4.New media 5.New programs and learning 14

Rebranded as Elder Abuse Ontario in 2014 New engaging logo and slogan Relocated head office to 2 Billingham Rd Unit 306 Toronto M9B 6E1 15 1) New Identity:

2) New Strategic Direction : Focuses on 4 major components: #1. Cohesive voice #2. Collaboration #3. Access #4. Amplify seniors’ voices 16

Strategic direction #1: Cohesive voice The Elder Abuse Ontario team now functions as a stronger and more cohesive one-voice team 17

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Strategic direction #2: Collaboration EAO supports: All seniors in all neighborhoods All stakeholders from all perspectives and All 50 community networks across the entire province of Ontario including this network, the York Region’s PEACYR network. 19

Strategic direction # 3: Access 24 hr. 150 language Senior Safety Line Development of new methods to share information 20

Strategic direction #4:Amplify seniors’ voices Heard more often Understood more clearly across all sectors of the province 21

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3) New Leadership : New Executive Director, Maureen Etkin 23

4) New Media : Launch of new user-friendly centralized EAO website Media profile Presence on Twitter and Facebook Online webinars and educational programs 24

5) New Programs and Learning : Annually, EAO will continue to deliver: Training sessions To seniors, front line workers and professionals and volunteers At conferences and health-care fairs across Ontario Attracting highest calibre speakers, trainers and presenters With the goal of measurable learning benefit to participants Teaching students: law, medical, SW, PSW, health care fields, etc 25

Awareness & Education 26

Programs and learning: extensive scope Care-Legal-Financial and Social- Community-Family perspective Abuse, Neglect and Bullying All senior populations High Risk populations Multicultural Multi language Diversity specific Tribal partnerships and First Nations Senior Wellness & Empowerment All stakeholders Front line workers, professionals and administrators Students, volunteers Community, agency and Government POA and Wills, Capacity Consent, Independence, Health, Placement, Finances, family etc 27

Programs and learning: expansion Funding sources for projects Feasibility studies and research Development of tools and resources Programs 28

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Programs and learning: WEAAD June 15 is WEAAD World Elder Abuse Awareness Day 30

Learning: 2015 Provincial Conference Exciting format Collaborative focus Innovative approaches High calibre presenters Safety. Wellness. Dignity. 31

Aging Well conference 32

Thank you 33 Heather Negin, Regional Consultant EAO