Team R.I.C.E. Research Institute for Cultivating Efficiency Kaleigh Ham Steven Immel Joyce Malkoun Jenny Pan Jia Zheng Samson Yosef

Our mission statement is to increase rice production and yield employment for the Philippines, and to decrease methane emissions globally.

Proposed Service and Description Draining and Fertilizer in the Philippines

Purpose: To Decrease Methane Emission and Increase Rice Yield Problem: Need: Solution: Mid-Season Drainage System and Provide Ammonium Sulfate Fertilizer Our Company’s Service

Mid-Season Drainage System: Allow for shallow flooding Drain water for 7 days to stress the soil Benefits: Lower Methane Emission Water Conservation Higher Rice Yield Disadvantage: Production of Nitrous Oxide Benefits and Disadvantages

Purpose of Ammonium Sulfate Fertilizer: To decrease nitrous oxide emission To decrease methane To increase rice productivity Purpose of Fertilizer

Philippine Business Culture Doing Business In Southeast Asia

Philippine Business Culture Similarities to the United States: Well educated and trained manager Teams are important Business language is English Use proper titles when you meet someone flags/united-states-flag.html flags/Philippines_flag.html

Philippine Business Culture Cont. Differences from the United States: Companies prefer to hire family members Hiya-shame Filipinos form a relationship with you, not your company Appointments 3-4 weeks in advance Flexible with time Management tends to be paternalistic Small talk Non-confrontational They don’t often say no Don’t expect individual initiative 7/05/02/elearning-design-challenge- series-designing-a-game-based-course/

Relationship With Business Partners Outside of Work Dinner Parties: Never call someone a hostess Dress conservatively Bring flowers Wrap Gifts Send thank-you note Dinner At A Restaurant: Pay if you invited Tip 5-15% Fork in left hand, spoon in right Check dress codes mal-wear-career-apparel.html

Operational Structure Domestic and Global Effects

Domestic Effects Adds to local economy Give jobs to Filipinos Help with local greenhouse depletion Farmer friendly holes/

Global Effects Adds to global economy. Influential in “going green”. Easy to execute and implement. Promotes employment throughout world. 3/plans-to-increase-employment/

Marketing Target, Competition, and Promotion

Target Rice manufacturers Filipino government Philippine Research Rice Institute Bureau of Agricultural Statistics

Competition Traditional patty-field production Rice-duck technology

Promotion Market business-to-business communication by creating personal relationships Create a company website and Facebook account for social networking and brand awareness for investors

Limitations Water and Money

Water Evapotranspiration, seepage, preparation, and percolation Advantage: less water needed, less methane is produced( temp, rice), less water pollution then traditional methods Disadvantages: weeding required, higher quality water is needed, increases the susceptibility of certain diseases for certain types of rice

Money Advantages: less gas for water pumps, less water needed, able to utilize some of the remaining structure Disadvantages: more water management equipment is needed, more land to produce equal rice rice_production/planting_water_mgmt.htm

Overcoming Problems Government support for environmental betterment Genetic modification of rice – More productive, more drought resistant, disease defiant – These modifications could eliminate the majority of limitations Superior fertilizers – Fertilizers that are better adapted to this form of farming

Reference Page