Made by.. Austin, Chance, & Cynthia! Made by.. Austin, Chance, & Cynthia!

What is Super Sticky Icky Spray?  Ever slip on the basketball court?  Our product prevents that with just a quick spray to the bottom of your shoes  It can be used while playing  Basketball  Volleyball  Tennis  Much more!  Ever slip on the basketball court?  Our product prevents that with just a quick spray to the bottom of your shoes  It can be used while playing  Basketball  Volleyball  Tennis  Much more!

Positioning  Our target market will be males ages  They have more time to spare and are very athletic  Our competitors?  Shoe cleaner spray  Rubber soles made on sneakers  “Clear the Court” Slip-On Loafers  Our positioning location will be at average priced and it’s popularity level will be at average also.  This ensures that our product will not be to expensive  Also, the popularity level might grow as more people find our product useful to their everyday athletic lives  Our target market will be males ages  They have more time to spare and are very athletic  Our competitors?  Shoe cleaner spray  Rubber soles made on sneakers  “Clear the Court” Slip-On Loafers  Our positioning location will be at average priced and it’s popularity level will be at average also.  This ensures that our product will not be to expensive  Also, the popularity level might grow as more people find our product useful to their everyday athletic lives

Market Research  Our #1 Choice was to do surveys  3 Other Methods  Focus groups  Online surveys  Specialized research companies  Our #1 Choice was to do surveys  3 Other Methods  Focus groups  Online surveys  Specialized research companies

Our Results Pt 1  More people recommended the cylinder shaped bottle for our product

Our Results Pt 2  We also found out our target market that we should be focused on which is teenagers

Packaging  Our package will be a black bottle with a spray top  Easy to open and spray  We offer different sizes for different level of competitors  Easier and cheap to ship due to it’s small weight and size.  Our package will be a black bottle with a spray top  Easy to open and spray  We offer different sizes for different level of competitors  Easier and cheap to ship due to it’s small weight and size.

Labeling  Our Label is the name of our product and a picture of a cartoon basketball.  The basketball represents the main use of our product.  We will have the contents, warning labels, and the instructions  Our Label is the name of our product and a picture of a cartoon basketball.  The basketball represents the main use of our product.  We will have the contents, warning labels, and the instructions

Our Pricing  The price will start at $9.99  If our amount of consumers is high, we might consider raising the price  This INTRODUCTORY PRICE strategy is best effective because it’s a new product in the market  We wouldn’t want our new product to be too expensive  The price will start at $9.99  If our amount of consumers is high, we might consider raising the price  This INTRODUCTORY PRICE strategy is best effective because it’s a new product in the market  We wouldn’t want our new product to be too expensive

Promotion  Types of promotion we will be using: 1.Mass selling 2.Publicity/public relations 3.Sales promotion We won’t be using personal selling strategy for promotion. It is too expensive and won’t be successful with our product.  Types of promotion we will be using: 1.Mass selling 2.Publicity/public relations 3.Sales promotion We won’t be using personal selling strategy for promotion. It is too expensive and won’t be successful with our product.

Mass Selling  Mass selling will be a major part of our promotion  Most of mass selling will come from commercials. Examples:  We could make commercials featuring elite NBA players that will promote our spray.  Later on we could start featuring stars from other sports too.  Mass selling will be a major part of our promotion  Most of mass selling will come from commercials. Examples:  We could make commercials featuring elite NBA players that will promote our spray.  Later on we could start featuring stars from other sports too.

Public relations  Publicity will also be a major part in the promotion of our product.  We will try to get our product to appear in sports related TV shows like ESPN and Best Damn Sports Show.  We will also donate money to local Boy’s and Girl’s Clubs and offer scholarships to student athletes.  Publicity will also be a major part in the promotion of our product.  We will try to get our product to appear in sports related TV shows like ESPN and Best Damn Sports Show.  We will also donate money to local Boy’s and Girl’s Clubs and offer scholarships to student athletes.

Sales Promotion  For sales promotion we are going to sponsor local 3 on 3 tournaments and pass out free samples of our product to the players in the tournament.  We could also hand out free samples of our product at athletic clubs around Portland so people could see what our product is like.  Sales promotion would be a part of our promotion but not as big as Mass selling and public relations  For sales promotion we are going to sponsor local 3 on 3 tournaments and pass out free samples of our product to the players in the tournament.  We could also hand out free samples of our product at athletic clubs around Portland so people could see what our product is like.  Sales promotion would be a part of our promotion but not as big as Mass selling and public relations Super Sticky Icky Spray

Distribution Direct Selling  We will sell to directly to consumers via our website.  Allows people to purchase our product around the world.  Don’t have to pay middle man.  Expensive to ship to to individuals.  Ways to attract attention to our site:  Sponsored ads in Google  Partnership with FedEx Direct Selling  We will sell to directly to consumers via our website.  Allows people to purchase our product around the world.  Don’t have to pay middle man.  Expensive to ship to to individuals.  Ways to attract attention to our site:  Sponsored ads in Google  Partnership with FedEx

Distribution Indirect Selling List of middlemen:  Sports Authority  Big5  Foot Locker  Finish Line Reasons we chose these retailers:  Sports related  Athletic consumers shop here  Sells a lot of athletic shoes  Very popular for people to go that are looking for sporting goods Indirect Selling List of middlemen:  Sports Authority  Big5  Foot Locker  Finish Line Reasons we chose these retailers:  Sports related  Athletic consumers shop here  Sells a lot of athletic shoes  Very popular for people to go that are looking for sporting goods

Summary  The Super Sticky Icky Spray is the first of its kind and is a high tech product.  With our own website and list of big name retailers, our product should be selling off the shelves in no time.  The Super Sticky Icky Spray is the first of its kind and is a high tech product.  With our own website and list of big name retailers, our product should be selling off the shelves in no time.