Updates and New Releases: the Lifeblood of your App Kristin Fitch Co-Founder/CEO Ziggity Zoom Media

2 What do we do?

3 Mobile Game Apps

4 What will be covered Users Reviews Social Cross-Promote Media Apple Changes in iOs/ App Store Trends Focusing on iOs/Apple App store

5 Why Update your Game App? It’s only the beginning Long Term Play Plan Updates Challenges after Releasing your Game App

6 Users want new features Regular updates keep users engaged and increase game usage Brings users back Creates Anticipation

7 Reviews- Downloads- Community

8 Updates and Social Sharing

9 More Media Coverage New Features can create more opportunities to get media coverage

10 Use Your App to Promote Your Other Games Cross-promote your other games

11 Regular Updates & Coverage = Apple Attention Most of the top game apps release an update every month (some bi- monthly) Many success stories don’t happen when the game app is first released but after several updates and big increase downloads or users

12 Roll Out Additional Games or Spin-offs

13 Changes that happened in iOS 6 New Release category was removed and Top Grossing was added to the app store No comprehensive list in app store (categories) of new apps or new updates Only a partial list of newly released apps

14 Changes Coming with iOS 7 Automatic App Updates New Kids Category in App store Top Charts goes vertical again Built-in Wish list for paid apps in app store

15 Trends from Top Game Apps Regularly update game (majority update the game monthly or even bi-monthly) –with bug fixes, improvements, or new features (levels, challenges, tools, etc) Release additional, but related, games or spin-off games Cross-promote games Majority of games are Freemium –Free to use with in-app purchases (F2P)

16 In Summary… More updates, More often MVG Seasonality Tweak Title and keywords regularly Get Social Build a Community User Updates Release additional games

17 In Summary… ZiggityZoom.com ZiggityZoomMedia.com