Sun Ya Publications (HK) Ltd. Global Strategies & Vision of the Publishing Industry in Asia Anita Wan Executive Deputy General Manager Sun Ya Publications (Hong Kong) Limited

Sun Ya Publications (HK) Ltd. About Sun Ya Publications (Hong Kong) Limited Founded in 1961, Sun Ya is one of the most long-standing and largest children’s book publishers in Hong Kong, with businesses covering publishing, school services, children’s activity and parenting services. Its subsidiary, Sunbeam Publications (HK) Ltd. specializes in publishing quality readings for young readers and teens. It is backed by Sino United Publishing (Holdings) Ltd., which is the largest publishing conglomerate in Hong Kong, with some 40 physical bookshops and extensive distribution network in Hong Kong and Macau. We are working closely with local schools through book fairs and school events.

Sun Ya Publications (HK) Ltd. Challenges faced by Hong Kong publishers: -Small market: difficult to compete with counterparts in Mainland China and Taiwan in acquiring copyrights from overseas publishers -Competition brought by new media giants from around the world -Change in distribution and sales channel -Change in reading behavior

Sun Ya Publications (HK) Ltd. How can we survive?

Sun Ya Publications (HK) Ltd. Being a children publisher, we believe that no matter how the world change,..children need stories.. Then, content is still the KING!

Sun Ya Publications (HK) Ltd. Our publishing strategies…

Sun Ya Publications (HK) Ltd. Diversify the product format to satisfy the kids’ demand Book + toy + game

Sun Ya Publications (HK) Ltd. From printed book to ebook

Sun Ya Publications (HK) Ltd. Mobile Apps From paper books to Apps Books

Sun Ya Publications (HK) Ltd. Make use of content for e-learning purpose

Sun Ya Publications (HK) Ltd. More sophisticated content with multimedia effect to enhance reading experiences and learning effectiveness Published by Hong Kong Educational Publishing Co., Ltd.

Sun Ya Publications (HK) Ltd.

With interactive A.R. effect

Sun Ya Publications (HK) Ltd. Our sales & marketing strategies……

Sun Ya Publications (HK) Ltd. Online sales channel to reach out to international market

Sun Ya Publications (HK) Ltd. Latest e-commerce & e-library platform - SuperBookcity Sino United Electronic Publishing Ltd. (SUEP), established in 1992, is a wholly owned subsidiary of Sino United Publishing (Holdings) Limited, one of Hong Kong's largest publishing groups. It is dedicated to constructing interactive e-commerce platform and electronic publishing for the Group’s subsidiary institutions and publishers, as well as other major publishing brands. launched by SUEP in 2013, conglomerates paper books, e-books, sales of cultural products, electronic library management, cross-platform e-book reader, and latest cultural reading information. SuperBookcity x Publishers x Paper Books x e-Books x Online x Offline x B2B x B2C SuperBookcity, the Hong Kong Book Depository, congregates and represents the largest number of e- books in Hong Kong. SuperBookcity cooperates with various publishers, assembles a million paper books and e-books from the publishers from the Greater China and overseas, provides a comprehensive online purchasing platform with wide range of multi- language paper books and e-Books for the readers all over the world. SuperBookcity equipped with advanced electronic services, mobile commerce operations centre, providing 24-hour x 365 days on shopping services. Readers may select and purchase beloved paper books and e-books, relax after shopping online for home delivery or free pick-up at over 50 bookstores of SUP Group. SuperBookcity e- reader supports multiple operating systems, including IOS, Android and Windows. Readers may download e- books and read on various devices like PC, smart phones and tablet computers alternately. With digital rights management technology, SuperBookcity protects the intellectual property rights of all publishers besides offering diversified sales models. SuperBookcity develops and maintains a sophisticated membership system. Members may accumulate bonus points via online shopping and redeem gifts or use for further purchases; and have the privilege to receive latest publications information and enroll in various cultural activities.

Sun Ya Publications (HK) Ltd.

Ebooks available for sales online

Sun Ya Publications (HK) Ltd. Ebooks available for sales via different channels SuperBookCity.com (Hong Kong) China Mobile Hong Kong Yuan-Liou (Taiwan) Google

Sun Ya Publications (HK) Ltd. Social media marketing – connect with your customers directly

Sun Ya Publications (HK) Ltd. Tailor-made products for different channels: Bookstore Convenience Store Department Store

Sun Ya Publications (HK) Ltd. More value-added services to customers Our advantage in local market is being LOCAL!

Sun Ya Publications (HK) Ltd. Leverage the resources of international big brands

Sun Ya Publications (HK) Ltd. Extension of business From publishing to bookselling

Sun Ya Publications (HK) Ltd. The roles of editor......

Sun Ya Publications (HK) Ltd. Be able to come up with genre which is of interest to global market Understand the behaviour of reader nowadays – how they read, how and where they buy Grasp the basic concepts of various new technologies and sales platforms – to make sure that the publishing content is able to be published on different platforms or devices

Sun Ya Publications (HK) Ltd. Thank you !