Sami Nashwan – Chief Consumer Officer, Mobily 13 من سبتمبر 2014 App Developers – Mobily Perspective

2HIGHLY CONFIDENTIAL Exciting and Promising World of Apps Users (Bn) X Revenues (Bn) X Downloads (Bn) 82 > X Very promising World of Apps… …however, is it all so positive??

3HIGHLY CONFIDENTIAL Not so exciting App World for Developers Revenues (Bn) X..however, is it all so positive?? 50%....of total revenues is concentrated with only 25 developers 96%....of these 25 developers are Game app developers 33% 67% App Poverty Line (USD 500 / app / month) Significant % of developers don’t make enough to sustain their business 2013 Why does this happen?

4HIGHLY CONFIDENTIAL Challenging World of App Developers Challenges of App Developers Cost and Time to Market High cost: Quality developers + cloud infrastructure + other tie-ups Time to market: Mobile development cycle +App review process Support Multiple Platforms and Upgrades Screen resolutions: Small screen vs. Normal screen.. OS updates: Maintain compatibility with every update of latest iOS or Android… Managing Content Keeping content updated: Every change requires developers to republish the app; No way to change existing functionality without more development… Publishing Process Long and complicated publishing process: Compiling binaries + distribution certificates + push notification certificates + dozens of forms to fill…

5HIGHLY CONFIDENTIAL Mobily is changing this scenario in KSA Yearly App competition… …held by Mobily (only Operator) for Developers with big rewards as prizes Supports in kick-starting app development among talented developers Dedicated Lounge and web portal… …for Developers (first and only Operator) hosting FREE trainings and workshops Helps to keep up-to-date with frequent changes in the App World App adoption support… …by direct marketing of apps or indirect support via data bundles Aids in standing out in the crowded World of Apps What are you waiting for, come join us…

شــــــكراً لـــكم Thank You