Trust Systems for Digital Consumers in the Collaborative Economy Francesca OuiShare Global & Germany Connector OuiShare Fest Co-Chair.

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Presentation transcript:

Trust Systems for Digital Consumers in the Collaborative Economy Francesca OuiShare Global & Germany Connector OuiShare Fest Co-Chair

Building trust online: E-Commerce 5-star ratings Verified websites Identity verifi- cations Phone Number Home Address

Building trust online: Peer-to-peer marketplaces Specialty insurance Real person identity verifi- cation Social Media Connect Buttons Airbnb Verified ID

Portable Trust Badge

Trust portability: Is trust universal accross different types of marketplaces and platforms? Online Identity: can the consumer stay anonymus without being at a large disadvantage? Privacy & Data security : who is collecting all the data? How will it be used? Can the „third party trust service“ be trusted? Control vs. Trust: Do these trust mechanisms foster control, rather than trust? Challenges for building trust online

Thank you!