Future of Online Marketing Chong Vee Ronn Chiew Tze Eng

Contents The Market Today The Use Cases How It Works

The Digital Marketing Ecosystem Today Consumers Mobile Channel Operators Social Media PromoStation connects the consumers with the ecosystem - consumer discovers promotions/deals, merchants promote their products/services effectively at a low-cost. Social media integration forms an critical part of the platform and consumers are active participants in the marketing campaign itself. User analytic reports could be generated for targeted campaigns and for integration with other players in the ecosystem. Local Promotional Platform Search Engines Ad Brokers Other Global Marketplaces

Contents The Market Today The Use Cases How It Works

The Use Cases Consumers Merchants Admin Personalize Browsing Experience Various Devices: Mobile Phones, Laptops,Tablets Reporting Promotion & Deals Management Front End / Back End Admin Subscriber Account Management Discover Promotions & Deals Propagate Merchant’s Message Payment Self Service/ Account Mgmt Report Generation Merchant Account Management Comments, Questions & Feedbacks Search Customer Interaction Customer Interaction Workflow Management Self Service/ Account Mgmt Search Engine Optimisation

Agenda The Market Today The Use Cases How It Works

Merchant and payment information is registered via the back-end system

Merchant inputs required information for search engine, facebook, tweeter, RSS, youtube

User discovers the promotions/deals via multiple channels, results from search engine are optimized

Again, user propagates the merchants marketing message via the front end portal, social networking (twitter, facebook), email, blogs, SMS etc Merchant marketing goes VIRAL!

User can get support and help via the front end portal

Merchants can view the marketing efficiency via the back-end reporting module