Sachplakat or Object Poster 1905–1918 (WWI ) Lucien Bernhard

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Chapter III - Sachplakat Key Terms and Definitions:

Presentation transcript:

Sachplakat or Object Poster 1905–1918 (WWI- 1914-1918) Lucien Bernhard Hans Rudi Erdt Ludwig Hohlwein Posters that used often a single large image of an object: nothing Metaphorical, very objective and straight-forward Rejecting as antiquated the often elaborate sentimentality of Victorian advertising. I saw beauty in the very products of the machine age! 1905–1918 (WWI- 1914-1918)

Sachplakat Lucien Bernhard Priester matches 1905 Often a strong pairing of a bold singular image and a name.

Lucien Bernhard Stiller 1912

Lucien Bernhard

An earlier age might have felt it necessary to depict the power of a spark plug by showing some mythic allegorical figure handing fire to down from Olympus. In the new objectivity, the spark plug itself is a thing of beauty. An earlier age might have felt it necessary to depict the power of a spark plug by showing some mythic allegorical figure handing fire to down from Olympus. In the new objectivity, the spark plug itself is a thing of beauty. Lucien Bernhard

Hans Rudi Erdt 1911 Lost and found contour, Asymmetrical balance Elegant simplicity

Hans Rudi Erdt

Hans Rudi Erdt

Ludwig Hohlwein

Ludwig Hohlwein

What does the term “Sachplakat” mean? How was this style different from the prevailing Art Nouveau Posters? Why was this appealing to clients of poster-advertising.

Art Nouveau: Sachplakat Allegorical Objective Complex Simple Decadence Purity Often relaxed High-energy Natural Industrial

Michael Schwab: contemporary poster designer http://www. michaelschwab

DADA 1916–1923 Tristam Tsara Francis Picabia Raoul Hausmann Kurt Schwitters Dada was a response to WW1 Embraced chance Simultaneity and Absurdity Also associated with Marcel Duchamp Rejected making art: cultivated performance, ready-mades, collage. 1916–1923

Dada Exhibition poster at the Centre Pompidou in Paris 2006 http://www.cnac-gp.fr/Pompidou/Manifs.nsf/Actualites/9F43A653A3897921C1256EBD00476011?OpenDocument&sessionM=2.2.1&L=2#ex_vid

Prospectus for Club Dada printed in 1918 shows the Dadists’ creative use of typography and their desire to shock

Raoul Hausman Dada Kino, 1920

Raoul Hausman Tatlin at Home, 1920 Raoul Hausman Assemblage (1920)

Ckurt Schwitters: Merzwerk (short for “Kommerz”

Hannah Hoch: photocollage

Question: What would a yard sale sign look like designed by a DADA designer?

David Carson 1990s

Ed Fella 1990s Rejects aesthetics Cranbrook faculty