Immersive marketing Dr. Matti J. Haverila ©Matti Haverila, Infacs Oy Immersive marketing* Strategy Formulation Execution e.g. Blue Ocean 5. eMarketing.

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Presentation transcript:

Immersive marketing Dr. Matti J. Haverila

©Matti Haverila, Infacs Oy Immersive marketing* Strategy Formulation Execution e.g. Blue Ocean 5. eMarketing * Internet * Data mining * CRM * Buyer behavior 1. Key trends * Informationalism * Digital convergence * Networked economy * Intellectual capital * Personalization 4. Technology * Role of timing * Trends * R&D * Marketing methods 2. Innovation Product concepts Network approach 3. Alliances Strategic role Key role in adoption Target identification Tiering Management *plunge into something that surrounds or covers

©Matti Haverila, Infacs Oy Organizational capabilities and infrastructure Organizational capabilities and infrastructure Process technologies Process technologies Product and service technologies Product and service technologies Market perspective Market perspective Competencies Subproduct A Subprocess C Subservice B Interface Segment A Segment B Segment C Segment D Complete product concept Target market segments

©Matti Haverila, Infacs Oy At Your Service!

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