BRAND MANIFESTO. BRAND PROPOSITION From real-life mystery and suspense stories to salacious scandals, ID keeps You on the edge of your seat, making you.

Slides:

Advertisements

Similar presentations

Story as Transformation Process ~ Emergence ~

Advertisements

Writing for Emotional Impact

Agatha Christie and the Mystery Genre. Never attended school; her mother believed that a child’s mind ought to be left alone to receive its own impressions.

Red Taylor Swift By: Alexa Durand and Erika McLaren.

Understanding Conflict. 3.3 Analyze interactions between characters in a literary text by focusing on internal and external conflicts.

Three Characters we will explore and what they experienced, how they acted, and what they did when in conflict/crisis: Max – feared for his life Hans.

6. Gossip and literature Lingua Inglese 2 LM. Two ways of looking at the connection between gossip and literature  Literature as gossip (is literature.

Children Viewing Violence 1 Media Violence and Children Media violence and broader ‘ Moral panics ’ –Debates about media impact –Connections to real-life.

What is news? Reporting and Writing Journalism and Media Studies Centre The University of Hong Kong Alex Lo.

Winning the Story Wars By Jonah Sachs. Help me, Obi-Wan Kenobi, you’re my only hope. 2.

Tragedy Tragic Hero Themes.  Protagonist  Antagonist.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Q4: Who would be the audience for your media product?

The Tell-Tale Heart p W4s9V8aQu4c&safe=active pEIMERxgi4&safe=active.

Storytelling. Common issue: Many new screen writer’s have issues taking a situation and creating a story from it.

1. Setting/Characters A. Number of characters must be limited to limit the number of possible suspects B. Setting must be one where a murder will shock.

Stories of Life. Killing Mr. Griffin  Has a teacher ever given you a bad grade that you think was unfair ?  Have you ever had to miss having fun due.

DICOVER THE INVESTIGATOR IN YOU. THE NUMBER ONE DESTINATION FOR REAL-LIFE MYSTERY AND SUSPENSE STORIES. CRIME AND FORENSICS IS THE MOST POPULAR FACTUAL/LIFESTYLE.

Passions Another way to talk about emotions. Passions: gifts of god Make connections between our senses and our minds Encourage us to act or not act Help.

Tragic Hero – What Is It Tragedy was first defined by the Greek philosopher Aristotle ( B.C.) Critics continue to argue about it His definition.

Elements of Drama. Story vs. Play When a writer describes a character’s conflict in a novel or story, they can describe it. When a writer describes a.

Literary Elements. Plot  A plot is a sequence of events, the "why" for the things that happen in the story.  The plot draws the reader into the character's.

Paige Lewis Media Studies Thriller Research. Thriller Genre - Overview Thriller is a very broad genre and is known as a hybrid-genre Thrillers are made.

Created by T. Truitt MS. The Power of Media Why do people enjoy watching violence in the movies or on TV? –Images of violence produce strong.

Any category of literature or other forms of art or entertainment.

Intensify Your Writing Bringing Rage to the Page Adopted from Arthur Plotnik, The Writer, Nov

Presented by: Rob Hackenson DynamicInfluence.org.

Entertainment The main motivation. Study of media entertainment Only in the last 15 years or so has entertainment as a media experience received much.

GENRE CHARACTERISTICS. BIOGRAPHY An account of a real person’s life written by someone else Tells important information about a person’s life, including.

A few things you need to figure out…  Authorship  Format  Audience  Content  Purpose.

Evaluation Question 1 In what ways does your media product use, develop or challenge forms and conventions of real media products?

Screenplay.  The screenwriter composes all of the dialogue and action of a film  They establish the story  However, the story or dialogue may be altered.

By Aisling Sweeney. The Coach – The Coach – is an energetic lively person who connects well with the audience by doing role-play, usually very passionate.

Don’t Stand By. What is Holocaust Memorial Day? Holocaust Memorial Day takes place on 27 th January each year. It’s a time for everyone to pause to remember.

Thriller Research Roman Jansen. The thriller genre in general employs a range of techniques and moods to give its viewers the unique and distinctive experience.

Mental and Emotional Health

Literary Terms Week Two. Irony »Irony is the contrast between what is expected or what appears to be and what actually is. It is not a coincidence. Irony.

Elements of Drama. Story vs. Play When a writer describes a character’s conflict in a novel or story, they can describe it. When a writer describes a.

Q.4 Who would be the audience for your media product?

Women in Crime Dramas By Tina Kaiser 201H. The ways in which women are portrayed in crime dramas highlights the social construction of the "ideal" female.

Horror genre Poppy. Conventions of a horror genre Conventions of a horror film are things such as isolated settings for example abandoned houses or hospitals.

Horror films By Navin Wijesiri. Scenario Energise Media, based in Hertfordshire, is looking to expand its current portfolio of work and branch out into.

Literature Terms and Concepts Plot structure describes the way in which a story is constructed; it shows the sequence of actions and events. A way to visualize.

Hannah-Colette's rich best friend. Pilar-Colette's other rich best friend. Jules- The tour guide for Colette and her classmates. Colette thinks he is.

The Mystery Genre and Suspense Genre. Mystery Genre Simply, a mystery story involves a crime or puzzle that is solved by a detective, either professional.

Expressing opinion and point of view. Expressing feelings and emotions.

WRITING MYSTERIES.

Why does the media rely on conflict in the media?

Q5. How did you attract/address your audience?

Language Network Pronouns.

The Elements of Suspense

EDGAR ALLEN POE EQ: How did his life affect his work and how did his work influence literature?

The Elements of Suspense

Language Network Pronouns.

Contemporary Realistic Fiction

Konstantin Stanislavski

The Tell-Tale Heart p. 353 W4s9V8aQu4c&safe=active

RL 8.6 Analyze how differences in the points of view of the characters and the audience or reader (e.g., created through the use of dramatic irony)

Creating Suspense Thrills & Chills Unit ELA 7.

The Art of Storytelling

Language Network Pronouns.

Entertainment The main motivation.

Language Network Pronouns.

Language Network Pronouns.

Journal 30: Tragic Heroes & Classical Tragedy

Language Network Pronouns.

Foreshadowing, genres, and theme

And Then There Were None

Language Network Pronouns.

Presentation transcript:

BRAND MANIFESTO

BRAND PROPOSITION From real-life mystery and suspense stories to salacious scandals, ID keeps You on the edge of your seat, making you look closer as the mystery unravels.

BRAND IDEA LOOK CLOSER, the true story is never as straight forward as you think.

ID XTRA IS … - Dramatic, scandalous and stylishly presented - Emotional storytelling you can empathise with - Gripping entertainment that keeps you in suspense - Real emotions, shocking testimonies

IS XTRA IS NOT … - A crime channel - Dark, frightening, creepy - Full of talking heads & statistics - Only about the murder - Heavy & intense viewing - Investigation & forensics

TARGET AUDIENCE She is a central figure in organising family life and has a strong set of principles. She is curious, inquisitive and likes to get to the heart of the matter. She loves murder, mystery, intrigue and great gossip. Also a fan of soap operas she likes to escape from reality and have her emotional needs met from media. FEMALE CURIOUS & INQUISITIVE

TONE SALACIOUS GLOSSY GRIPPING WITTY

BRAND VALUES

SUSPENSEFUL Drama that keeps you on the edge of your seat

THRILLING True stories with high-stakes and deadly consequences

CAPTIVATING Makes you watch until the end as you never know what will happen

INVOLVING Immersive stories that give you the desire to solve the mystery and understand the motives

EMOTIONAL The drama is so real, it makes you feel truly connected

EMOTIONAL VALUES LOOK CLOSER True stories filled with mystery, suspense and drama. With all the ingredients for addictive viewing: Intrigue, passion, revenge, murder, money, desire and sex.

EMOTIONAL VALUES FEEL CONNECTED Solved the mystery and empathise with the victim and their families. IMPROVED WELL-BEING Feeling fortunate in Ones own life and Distanced from the Tragedies of the victims. SENSE OF JUSTICE Satisfaction that the good prevails and the bad guys get caught. EXCITEMENT Heightened sense of emotion – fear, anticipation, shock and suspense.