Triple-win: Triple Win: Corporate Partnerships that Benefit The Salvation Army, the Corporation, and the People We Serve

Corporate Giving Trends  Companies are driving toward restoring giving to pre-recession levels  60 percent of companies increased total giving since 2009  48 percent of companies increased giving by more than 10 percent  Of the companies that saw increases in giving from 2009 to 2011, direct cash was the most prevalent form of giving

Corporate Giving Trends  53 percent of corporate foundations anticipate increased giving in 2012; an additional 16 percent anticipate no change  Between 2010 and 2011, overall foundation giving grew 2.2 percent compared to a 6 percent increase in corporate foundation giving

Corporate Giving Trends  Corporate giving is increasingly focused  Employee matching gift and engagement programs are high priorities  International giving is on the rise, largely driven by significant revenue growth abroad

Triple-win Partnerships  The corporation, The Salvation Army, and the people we serve  Corporate win:  HUGE PR tool  Employee engagement  Cobranding  Increased community vitality  Tax incentives

The Changing Face of Fundraising

Relationship Fundraising  Approach a company as a partner, rather than a funder  Honor the gatekeeper  Cash isn’t always King and the Millionaire really may live next door  Share your obstacles  Be flexible with your request

Relationship Fundraising  Persistence pays off – but know when to walk away  Be strategic  Maintain the relationship on their terms

Cause-related Marketing Product Sales Purchase Plus Cobranded events Social or public service marketing

Opening the Door  Existing resources  Corporate partners, advisory board/committees, donors, and a donors passion  Identify your doughnut  Kroc Centers  Disasters  “Big Ideas”  Events

Making the Ask  Determine your ask  What is the corporate win?  Give them what they ask for—no more, no less  Concise, compelling, and concise

Triple Wins  Target  DQ Grill & Chill  Denali Moose Tracks  Best Buy  Buffalo Wild Wings  Caribou Coffee  MorseKode  Polaris Industries

For Discussion…  How do we collectively respond to the globalization of corporate partnerships?  What steps can we take to encourage leadership to embrace our response?  How do we accomplish the above while maintaining our local autonomy and authority?

Best Practices and Triple Wins

Resources  LinkedIn Group: “Salvation Army USA Grantwriters” =&trk=tyah  Grantwriting in a New Media Landscape: Forum on Policy & Procedures and How They Might Improve  Committee Encouraging Corporate Philantropy: