Public Opinion Politics, Technology, and Ideas from Reconstruction to the 1920s
The “Rise of Public Opinion” The Newspaper Age The Decline of Popular Politics Public Relations, Propaganda, and Civil Liberties
Newspapers Before 1865 Party Papers & Blanket Sheets The Penny Press The Civil War
Newspapers After 1865 The “Independent” Metropolitan Daily From party editors to “press lords” The Newspaper as Big Business Advertising 30% to 50% of content, Revenue doubles every decade Economies of Scale Steam presses, wire services, half-tone process, etc.
Newspaper Circulation (per 100 households)
A New Reading Public Urbanization More Diverse African-American press Foreign language press Better Educated 1870: 52% of children in school 1900: 72% of children in school
New Journalisms Newspapers & Urban Life Health and “swill scandals” Political machines and corruption
Thomas Nast vs. Tammany
Other Scandals “The Beecher,” 1872 Victoria Woodhull and Obscenity Comstock Act, 1873 Press liberty v. public morals
“Yellow” Journalism Or “Story” Journalism Hearst, Pulitzer, et al. Reaching new readers Supplements, Sunday editions, and graphics Women and immigrants News for the working and lower-middle classes
Spanish-American War
Newer Journalisms “Information” Journalism Adolph Ochs and The New York Times Professionalism “Decency” The ‘moral wars’ of the 1890s News for the educated middle-classes?
“Muckraking” “Quality” Magazines and the Middle Classes Harper’s, Century, Scribner’s, Collier’s, Cosmopolitan Socialist Press and the Working Classes Appeal to Reason and The Jungle From Outrage to Cynicism?
Voter Turnout in National Elections
Politics Before 1865 A “State of Courts and Parties” Wartime expansion
Shadow of the Civil War The ‘Bloody Shirt’ Veterans and Politics Pensions and jobs The Grand Army of the Republic Militias, Parades, and Political Ballyhoo
Gilded Age Politics The Apotheosis of Popular Politics Strong Parties, Weak Presidents Close Elections, Negligible Mandates “Special” Legislation and “Corruption” William Seward on the Republican Party: “a joint-stock company in which those who contribute the most, direct the action and management of the concern.”
Issues Tariffs The Currency Railroad Regulation Trusts and Monopolies Civil Service Reform
Cultural Aspects Republicans ‘Mainstream’ Evangelical moralism Democrats Outsiders Liturgical / libertarian Issues Drink, schools, immigration Rum, Romanism, and Rebellion
Splinter Groups Anti-Vice Republicans Grangers and Greenbackers Women Suffragists “Mugwumps” / Liberal Republicans
Educational Politics Liberals and Anti-Party Reform Civil Service Australian Ballot Primaries Municipal reform Voter disenfranchisement Educating Public Opinion Ex: Currency
The Progressive “Movement” Progressives and the Educational Style Muckraking (again) Attacking “the interests” Airing the “smoke-filled rooms” Expertise and efficiency
Partisanship in Decline Emergence of “Pressure Groups” A Changing Electorate Middle class respectability Women and partisanship From Popular to Advertised Politics Centralization of party operations Money and campaigning
The Great War & Public Opinion
Disillusionment in the 1920s The “Propaganda Menace” The Dissent Cases and Modern Civil Liberties Walter Lippmann