Tsunami & Other Coastal Hazards Warning System Project Draft TCHWS Project Public Awareness & Education Strategy

Outline Objective Strategy Rationale

Objective

Objectives To sensitize the public to the region’s vulnerability to tsunamis.

Objectives To sensitize the public to the region’s vulnerability to tsunamis. Increase awareness of potential impact.

Objectives To sensitize the public to the region’s vulnerability to tsunamis. Increase awareness of potential impact. Motivate the public to adopt tsunami preparedness measures.

Strategy

1.Create a brand 2.Identify a local partner 3.Select target groups 4.Develop programme messages

Strategy 5.Identify appropriate communication tools. 6.Test & deliver the message 7.Evaluate 8.Sustain the programme

Rationale – Create a Brand

Rationale Spark interest in topic Create a tangible symbol for association with tsunami preparedness. Message continuity in the region Create a brand

Rationale Tsunami Smart is… Being self-reliant Being proactive Working as a community

Identify local partners

Rationale NDO is a key partner Relevance to local context Increased sustainability Identify local partners

Select Target Groups

Rationale Focusing on 1-2 groups effectively Disparity of population needs National and community level Select target groups

Rationale Coastal community residents Select target groups

Rationale Coastal businesses Select target groups

Rationale Coastal workers Select target groups

Rationale Select target groups Tourism Sector

Rationale Select target groups Education sector

Develop programme messages

Rationale Simple Develop programme messages

Rationale Simple Positive Develop programme messages

Rationale Simple Positive Relevant Develop programme messages

Rationale The Caribbean region is vulnerable to tsunamis Messages

Rationale Tsunamis do not occur frequently but their effects can be devastating. Messages

Rationale Recognizing natural warning signs could save your life. Messages

Rationale FEEL SEE HEAR RUN If the sea leaves so should you. Messages

Identify communication tools

Rationale National level - Mass media Community level - Direct interaction Identify appropriate communication tools

Rationale Communication Tools Mass Media Public Service Announcements Newspaper article Newspaper advertisement Press Kit TV/Radio talk show appearances

Rationale Communication Tools Direct meetings Tsunami Smart training sessions with teachers and disaster management educators.

Rationale Communication Tools Printed material Tsunami Smart safety pamphlet FAQ specific to Pilot State Tsunami Smart signage Tsunami Smart display banners Teacher Educational Kit Teacher Educational Resources

Rationale Campaigns serve as test for Project follow up. Feedback and results to be included as recommendations in Final Project Report. Test and deliver message

Rationale Campaign Schedule Week 1Broadcast radio & TV PSA

Rationale Campaign Schedule Week 2PSA Newspaper article Tsunami Smart training Talk show interviews Material distribution Tsunami awareness surveys

Rationale Campaign Schedule Week 3Broadcast radio & TV PSA Week 4Broadcast radio & TV PSA

Evaluation

Rationale Survey administered to target groups at start of campaign week and one-year on. Evaluation

Sustainability

Rationale Provide NDO with training and communication tools. Develop teacher educational material for schools SRC public education and outreach Sustainability

Thank You