Ethiopia Protection of Basic Services Social Accountability Program (ESAP2) Communication Day June 18, 2015.

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Presentation transcript:

Ethiopia Protection of Basic Services Social Accountability Program (ESAP2) Communication Day June 18, 2015

What is Documentation? Information or a record or the capturing of some event or thing so that the information will not be lost. Documents are provided on paper, or online, or on digital or analog media.

…Continued What should be documented? Why is it useful to document your achievements? Who do you want to share it with ?

... Continued How is it done? What is interesting to share? (Human interest stories, testimonies of beneficiaries, quotations(feeling, opinion), concrete results, figures, facts, details etc) What methods and channels should be used? Audio, Video, Pictures, Stories/Text TV, Radio, Printouts/Newspaper, Website, Social media -flicker, youtube, facebook, soundcloud, twitter…

Communication Plan Defines: What should be communicated? What is the purpose? Who is the audience? What is the communication method?

Sample Communication Plan Objective: Disseminate SA Results to Scale-up SA MESSAGEPurposeAUDIENCEMethodCHANNELTimeBudget Monitoring /Evaluation Basic Service improved through SA People’s lives (including vulnerable groups) have changed SP, SR and SAIPs played a key role General: To Scale-up SA Specific: To raise awareness of citizens on their entitlement to basic public service and hold service providers accountable thereby improving the quality of public basic services To inform the public how SA can help change the lives of people with simple changes To enable SR, SP and SAIPs collaborate for the success of SA without fear of anyone being attacked. To create an environment where CSOs are recognized as important actors To make donors keep funding ESAP2 Service receivers Service providers Partners Donors Gov’t officials General public Media -Pictures -Audio -Video -Print materials Newsletter, case stories, one-pagers -Calendar with SA message -Press release -Press conference -Opinion article(OP- ed) Online -Share the info on website and social media (Facebook, Flicker, youtube, soundcloud -Distribute printouts -Delivery to partners/donors government office - Media (news, feature, interview, sponsorship, buying airtime etc) July August xxxxxUSD -No of hits, visits, likes comments etc. -No. of copies -No. of copies No. of copies/subscribers -Media coverage/Media placement

ESAP2 Communication Method Documentation and Communications Award SAC Heroes MSCS PV

ESAP2 Communication Channels Website Social media-facebook, youtube, flicker, twitter, soundcloud Newsletter Calendar Booklet (case stories) One pagers: One pagers Theater Media

Want to win? Get bonus points… FTA Collaborate with FTA for dissemination Local media Get the hero, story produced in local media Media interview Get an interview (e.g. for SAC hero) on radio/TV/newspaper or printed media Social media Share on your website or in social media Own reports, publication Share on reports and publications of your organization.

Group work Do it… Prepare two copies of your communication plan. One for MA one for your reference (to evaluate and adjust) Identify the 3 results Identify the appropriate methods to document these results

Thank you!