Digital Information Services of Heritage Institutions – Exploiting Potentials of Web 2.0 Technologies Lejla Kodrić, MA, ABD Faculty of Philosophy University of Sarajevo Bosnia and Herzegovina

Lejla Kodrić, INFuture Digital Information Services of Heritage Institutions... Contents – Towards 2.0 Information Services – Library Instruction in the Web 2.0 Technology Environment – 2.0 Reader’s Advisory Services – Heritage Information Services within Web 2.0 Social Network Spaces – Adjusting Heritage Information Services to 2.0 Information Service Environment – Conclusion

Lejla Kodrić, INFuture Towards 2.0 Information Services (I) Information services of heritage institutions have been particulary reshaped encountering potentials offered by Web 2.0 technologies Heritage services in general have gradually raised awareness of the 2.0 concept Information services of heritage institutions, due to their immanently communicative and participatory nature, are among the first heritage services that have evidently and more intensively begun using the opportunities offered by Web 2.0 technology

Lejla Kodrić, INFuture Library Instruction in the Web 2.0 Technology Environment (I) Library / heritage instruction early ‘migrated’ into the socially richer Web 2.0 environment More interactive, sophisticated and emphatically multimedia library instruction Instructing users through online quizes, wikis, blogs, chat rooms

Lejla Kodrić, INFuture Library Instruction in the Web 2.0 Technology Environment (II) Increasingly appealing, and thus necessary use of podcasts Heritage institutions are still, in most communities, in the experimental phase of implementing podcasting in the field of providing heritage information services The entry in the “podcast world” is an unstoppable process for growing number of business and educational institutions

Lejla Kodrić, INFuture Library Instruction in the Web 2.0 Technology Environment (III) Heritage institutions services context have proven podcasts to be effective tools in providing information services, frequently instruction ones Users are increasingly interested in enriching podcast instruction and information services with visual components

Lejla Kodrić, INFuture

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9 Library Instruction in the Web 2.0 Technology Environment (IV) Game technology, for a long time used in libraries in a more traditional manner, has been actualized Serious or peer designed games as a tool for library instruction, or library information services in general Digital videogames serve and teach users through a synergy of information and recreation tasks in an entertaining and relaxing way

Lejla Kodrić, INFuture

Lejla Kodrić, INFuture

Lejla Kodrić, INFuture Reader’s Advisory Services (I) 2.0 reader’s advisory services, as part of reference services, have undergone a significant change within the current information environment Their redefinition is a consequence of reader’s advisory service redefinition that has appeared in the commercial, non-heritage environments, thus evidently becoming competition to heritage services of this kind

Lejla Kodrić, INFuture Reader’s Advisory Services (II) LibraryThing, Shelfari, Goodreads, Literature Maps etc. offer services which are traditionally in the domain of heritage institutions Blogs and wikis are becoming spaces for providing reader’s advisory services Library catalog, traditionally closed for direct reader’s advisory services, is becoming space for expressing user’s opinions and advising readers

Lejla Kodrić, INFuture

Lejla Kodrić, INFuture

Lejla Kodrić, INFuture Reader’s Advisory Services (III) Web 2.0 contributed to reader’s advisory services by advancing conversation on library materials, currently held not only between information experts and users, but also among users themselves Sources of “recommending” materials have also been upgraded and generated by various points of view, equally open to everyone

Lejla Kodrić, INFuture Heritage Information Services within Web 2.0 Social Network Spaces (I) Heritage institutions have always been “local gathering points” Up-to-date Web 2.0 social networks are promising in the context of activities of such institutions Developing awareness of the importance of the so called push principle

Lejla Kodrić, INFuture Heritage Information Services within Web 2.0 Social Network Spaces (II) The presence of heritage institutions in Web 2.0 social network, primarly in the form of information services, is the reality of a large number of heritage institutions Numerous prominent heritage institutions have established their presence on Facebook, MySpace etc...

Lejla Kodrić, INFuture

Lejla Kodrić, INFuture

Lejla Kodrić, INFuture Heritage Information Services within Web 2.0 Social Network Spaces (III) The fear of losing the “professional” atmosphere in providing heritage information services in an informal environment The fear of leaving the home ground and of becoming part of a completely different network while providing heritage information services

Lejla Kodrić, INFuture Heritage Information Services within Web 2.0 Social Network Spaces (IV) Heritage institutions in their struggle over the user’s interest, for their social relevance, and finally, their survival, need to step out of their original contexts and temporarily move into the customer’s context The importance of heritage institutions will not diminish if their services are offered at a “trivial” place such as MySpace or Facebook

Lejla Kodrić, INFuture Heritage Information Services within Web 2.0 Social Network Spaces (V) Heritage institutions are establishing their Second Life presence Information services are among the first services offered as a consequence of the presence of heritage institutions within virtual worlds such as Second Life

Lejla Kodrić, INFuture Heritage Information Services within Web 2.0 Social Network Spaces (VI) User need to be served in the space s/he usually is in, as well as at the point of need Promotion of so called “anonymity culture” and of being “at user’s fingertips”

Lejla Kodrić, INFuture Adjusting Heritage Information Services to 2.0 Information Service Environment (I) Simple and fast way of adjusting information services of heritage institutions to 2.0 service environment – blogs, wikis, RSSs... Blogs and wikis enable exceptional user’s participation RSSs enable complete information personalization

Lejla Kodrić, INFuture Adjusting Heritage Information Services to 2.0 Information Service Environment (II) Web 2.0 tools are effecting evident changes within both internal and external communication processes Personal blogs / Institutional blogs Library wiki is moving “virtual group instruction room” to the online environment

Lejla Kodrić, INFuture Conclusion Heritage institutions are advancing their information services using tools such as podcasts, digital videogames, Web 2.0 social networks, virtual worlds and other tools to be developed in the future They have a social duty, or responsibility of continued adoption of new, more convenient tools Web 2.0 technology environment enabled various manifestations of information services in the redefined environment

Thank you for your attention! INFuture 2009