SWIM ACROSS AMERICA & X COMPANY PARTNERSHIP IDEAS COMPANY LOGO

AT OUR CORE Who We Are A National non-profit dedicated to fighting cancer through swimming. We hold dozens of community oriented open-water and pool swims from coast to coast, each used to fundraise for local beneficiaries supporting cancer research prevention and treatment. History We began in 1987 with one event in Nantucket, MA. We have grown to hold dozens of events from coast to coast and have raised over $45 million since our inception. Our Goal To raise as much money for cancer research, prevention and treatment as possible while making a measurable impact on communities across the country through swimming.

“We promise that our swimmers will always know their impact in the fight against cancer because, at SAA, money raised locally, stays local. Each open water swim supports a beneficiary in the city where it is held… Our swimmers know that the money they raise isn’t going into a black hole.” ~ Janel Jorgensen McArdle, CEO OUR UNIQUE PROMISE I think that, for me, SAA is great because we hear from the doctors, know the specific locations we support and can see the benefits of each donation made. ~ Trevor, NY Swimmer At Swim Across America, We Make a Critical Promise to Our Swimmers:

16 OPEN WATER SWIMS IN 14 CITIES Established SAA Open Water Swims: New York (3), Boston (2), Nantucket, Chicago, San Francisco, Greenwich, Seattle, Baltimore, Providence, Dallas, Long Beach, Tampa, Atlanta Targeted 2013/2014 events: Charlotte (NC), Denver (CO)

SAA HAS RAISED $45M TO DATE Our Distinguished Beneficiaries: Since our inception, SAA has raised over $45M for cancer research, prevention and treatment. Swim Across America supports some of the best hospitals, labs and clinics in the world. We are also proud to support The Swim Across America Laboratory at Memorial Sloan-Kettering Cancer Center (NY), The Swim Across America Research Laboratory at Johns Hopkins (MD), and The Swim Across America Laboratory at the Cardinal Bernardin Cancer Center (IL).

OUR OLYMPIANS HELP US GROW SAA Olympians often attend SAA swims, and represent SAA at events across the US. Our SAA Olympians leverage the sport they love in order to give back and make a difference in the fight against cancer through SAA. Brooke Bennett

OUR SWIMMERS & EVENTS The Typical SAA Participant The average SAA swimmer is between 25 – 45 years old, upper middle class ~ 55% women and 45% men Family Oriented Swimming - Focused Health conscious College educated professionals What Our Participants Value Drive Passion Family Athleticism A healthy lifestyle

SAA GROWTH As the sport of swimming grows in popularity, so does SAA

SAA’S CURRENT REACH SAA AssetsReach in 2012Estimated Reach in 2013 Constituents in SAA Database 150,000175,000 SAA Website Page Views15 Million17 Million SAA Donors55,00065,000 SAA Events70100 SAA Participants8,0009,000 SAA Event Attendees12,00013,000 SAA Return Participation Rate 40%50% Dollars Raised by SAA$5.5 Million$6.0 Million

THE SAA – X SWIM The Swim Across America – X Swim info 2013 Goals Swimmers Money Raised People at site

X COMPANY & SAA A Potential Partnership between X Company & Swim Across America

OUTLINE WHAT PARTNERSHIP ENTAILS header Sub – copy Sub copy Sub copy

PARTNERSHIP BENEFITS High Level Partnership Proposed Benefits X COMPANY associated with philanthropy, as well as cancer research, prevention and treatment. X COMPANY can make its mark and gain a presence in the swimming community… Swimming and open water swimming are two of the fastest growing sports in the world. X COMPANY can become more engaged in ‘mainstream’ athletic events.

PARTNERSHIP OPTIONS

YOUR IMPACT Seattle Swim

YOUR / YOUR PHONE YOUR NAME Swim Across America, Inc. One International Place, Suite 4600 Boston, MA 02110