Net Children 2020 Growing up with media On a European Expert Conference, a Roadmap, and the Desire for a “Platform” Stephan Dreyer Hans-Bredow-Institut for Media Research In collaboration with klicksafe, the EU Initiative for Safer Internet

What has happened?  European Expert Conference, Berlin, 16/17 Apr 2015  240 experts from 38 countries  Pioneering keynotes, short practice-oriented impulses  Highly interactive formats, exchange of expertise in 6 sessions and around 27 table topics  Focus: Challenges and approaches in 2020 In collaboration with klicksafe, the EU Initiative for Safer Internet

What are the results?  Age differentiation  Parents in the focus  Optimal stakeholder combinations  Systematic exchange  Sustainable approaches, but flexible policies  A „platform“ for exchanging best and bad practices in child safety and media education projects and youth policies among all relevant stakeholder groups

What‘s next?  Roadmap Net Children 2020 Version 3.0  Summarising the insights and aspects of the experts‘ input  Challenges in 2020 and potential pathways to cope with them  Bringing child safety and media education together on a systematic basis  Support multi-stakeholder approaches and exchange  Expert consultation during summer  Safer Internet Forum, 15/16 Oct In collaboration with klicksafe, the EU Initiative for Safer Internet

Day 1, 16 April 2015 In collaboration with klicksafe, the EU Initiative for Safer Internet Machine-readable and Interoperable Age Classification Labels in Europe Co-financed by the European Union - ICT Policy Support Program -

Day 1, 16 April 2015 In collaboration with klicksafe, the EU Initiative for Safer Internet Age label Status quo of age labels? Fragmented, (mostly) analogue, visual

Day 1, 16 April 2015 In collaboration with klicksafe, the EU Initiative for Safer Internet Interoperable classification data PCs & Laptops Mobiles & Tablets Smart TVsParental Control Content Providers New data services

MIRACLE Use Cases Open web labelling -Rating and labelling on user-generated content platforms -Positive content labels -HbbTV age classification features

Search for pilot partners* -Companies that (have to) work with age ratings from different national schemes -Companies that provide user-/community labelling, esp. UGC platforms -Manufacturers of convergent end devices (Connected TVs and STBs, Smartphones, Tablets) *Technical support for third-parties is part of the project.

It’s a MIRACLE. MIRACLE contact Stephan Dreyer Hans Bredow Institute for Media Research, Hamburg institut.de label.eu