407-909-9036 www.revenueperformance.com How to Drive Revenue & Awareness Through Facebook.

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Presentation transcript:

How to Drive Revenue & Awareness Through Facebook

The Consumer is Now in Control You must be: Transparent Trustworthy Engaged Responsive You must embrace Consumer Generated Media The new travel planning process

Facebook Sales Funnel 3 Revenue Opportunity

Measuring Your Success

Facebook Insights

Facebook Insights Cont’d

Driving Revenue from Facebook Fan Pages

Driving Revenue from Facebook Fan Pages

Profile Boxes Will No Longer Be Supported

Too Many Tabs?

VIP Membership

Custom Backgrounds

Facebook Basic Elements

Add Photos with Captions, Events with Descriptions, and a Discussion Forum

Badges and Fan Box

Publish Interesting and Relevant Content

Just How Often Should I Post?

Leverage the Power of Facebook Events

Twitter App – Automatically pull your tweets into your Facebook status. It will put a Twitter-themed box on your profile Static FBML – Add FBML and HTML applications to include more stylized elements to a Page like clickable images, anchor text and interactive content efc9b9eba237&id= &ref=s efc9b9eba237&id= &ref=s 3.Extended Info - Use HTML to customize any kind of content and create numerous fields beyond the standard Information categories; you can also name the box anything you want so it matches your page Free Facebook Apps

Promoting Your Facebook Page  Make use of badges  Add custom html, fbml, flash boxes  Create events linked to your Fan Page  Encourage participation and interaction  Use your signature

Facebook Advertising 5.Age Targeting 6.Birthday Targeting 7.Education Targeting 8.Sex Targeting 9.Workplace Targeting 10.Language Targeting

What’s New To Facebook

What’s New To Facebook (cont)

Open Graph Protocol

Thank You for Your Time Today! For additional information, please contact us at: Revenue Performance Inc Kingspointe Parkway Unit 17 Orlando, FL Gordon Liametz