FlyWheel never been better Johan, Sarah, Navid, Jay

Table of contents Introduction Mission & Goals Differentiation of our business Marketing mix Budgets

Mission & Goals Mission Statement Flywheel is an innovative spin class & fitness studio with a focus on luxurious living; where fitness, art and relaxation share the same dimension. Come in and rethink traditional fitness standards. Mission Statement Flywheel is an innovative spin class & fitness studio with a focus on luxurious living; where fitness, art and relaxation share the same dimension. Come in and rethink traditional fitness standards. Goals 1.To obtain 60 full time members within six months of opening. 2.To be featured in a handful of press outlets in Vancouver within first 3 months 3.To break even in regards to profit making within the first year of operation Goals 1.To obtain 60 full time members within six months of opening. 2.To be featured in a handful of press outlets in Vancouver within first 3 months 3.To break even in regards to profit making within the first year of operation

Key Features Spin class Yoga class Skin care lines

Target Market Female Working class Age between years old Market size (35.99% of population)

Points of difference Providing various types of service Comfort & informal atmosphere Manage schedules Book online

Location 901 Mainland Street, Vancouver

Product Strategy Class Description Spin class Power Yoga Skin care lines

Pricing Strategy Objective: Membership fee -> Third goal Factors Start-up costs Expenditure on fitness Competitors pricing

Budget Fixed costs = $188, Notes payable = $88, Variable costs = $19, Projected revenue = $28, Profit = $323.00

Financial Statements

Promotional Strategy for LT Grand Opening Charity Event (Karma classes) Holiday Sales Promotion Vancouver Health & Wellness Promotional Advertisement throughout year

Media Channel Georgia Straight Vancouver Sun Breakfast Television Vancouver Vancity Buzz Vancouver Lifestyles Magazine

Electronic Marketing Strategy Facebook Twitter Instagram Focus on social media to connect and communicate with members

Conclusion

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