Deadlines & Resources Thank you for committing to speak for Microsoft’s 5W25 presentation series. Below is important information regarding your participation as a speaker for the 5W25.

Speaker Information It is recommended that you ask 1-2 survey questions at the beginning of the presentation. Please join the Live Meeting at least 30 minutes prior to the webcast Tracey Areyano, from Academy Live can add the SURVEY questions to the Live In order to get a large number of quality partners showing up to weekly webcasts, the 5W/25 maintains a high degree of professionalism and quality. The following rules of engagement are required to be part of the 5W/25 webcast series. Office 2007 and Live Meeting 2007 are required An 8.0 or higher is expected by speakers Any and all changes are highly suspect and might result in cancellation (it’s better to cancel than to do a bad job). PPTs are due 5 working days before the talk (no exceptions) and sent to the review team. Failure to meet this deadline will result in cancellation. All PPTs will be posted at the time of the Presentation to the SKYDRIVE site and the Live Meeting site for immediate download (supplementary material is encouraged) For most technical presentations, demos are required It is recommended that the presenter have 1-2 people to help answer questions in the Q&A manager It is recommended that the presenter start the presentation with a 1-2 polling questions to gauge and better understand the audience. Presenters need to show up 30 minutes before the presentation at 8:30am PDT on the day of the webcast (no exceptions) Speakers must be using a Landline that is NOT a VOIP line and must have a headset (Cell phones are not allowed

33 PowerPoint Template Subtitle color Example of a slide with a subhead Set the slide title in “title case” Set subheads in “sentence case” Generally set subhead to 36pt or smaller so it will fit on a single line The subhead color is defined for this template but must be selected; In PowerPoint 2007, it is the fourth font color from the left

5W/25 Partner Training Partners Webcast Series “Focused on Growing your Business”

55 The 5W/25 Partner Webcast Series 25 webcasts in FY10 (July ‘09-July ‘10) Partner training partners Focused on Business related topics Emphasis on growing your business Based on your feedback and suggestions Training Home Page Download presentations from the SkyDrive site

66 Beyond Facebook: Where the rubber meets the road with Social Media! Stuart R. Crawford Senior Advisor and Partner Ulistic Inc.

77 Since our last talk! I retired from active duty in IT Services Formed Ulistic with David West Online Marketing, Search Engine Optimization and Social Media Consulting Turn Website havers into owners Had an epiphany with Social Media Facebook turned 6 years old New design Google released BUZZ Mixed reviews to date

8 What we will cover today! I promise “few slides” lots of examples real numbers real results Stuff you can do now. 8

9 Search was my epiphany 9

10

11 Secrets...this blog doesn’t work, why 11 Generic Feed Used on many IT firm blog sites Doesn’t address local need No links

12 Secrets...this blog works 12 Customized Address local concerns and needs Good linking technique

13 Monitor your online activity 13 What keywords are used to find you? Where are your visitors coming from? Where are visitors going after you?

14 Get Found online 14 Are you found easily? Common Search Terms Company Name Key Executives

15 Some tips to help you 15

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17 Second A-Ha....LinkedIn LinkedIn is where the business people hang out Participate in group discussions Seek Recommendations Promote others Link Up with everyone I meet in person 17

18 Using LinkedIn demo

19 Third A-Ha....Go where my clients go Govloop - Government Social Media Community PartnerPedia - Technology Community PharmQD - Health Social Network Biznik - Geographically focused Can’t find one which fits your needs, start your own at ning.com or meetup.com orking_websites 19

20 Using Meetup.com demo

21 Q & A

22 Thank You Stuart R. Crawford Ulistic Inc

23 © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.