PRODUCTION INNOVATION AND COMMERCIALISATION IN DEFENCE INDUSTRY Professor STEFAN HRISTOV, PhD Department “National and Regional Security” University of.

Slides:

Advertisements

Similar presentations

You Want to have some drink?

Advertisements

Globalization Affecting Atlantic Canadians. What is Globalization? Globalization is: is a process of interaction and integration among the people, companies,

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 1998 Chapter 2 Environmental Analysis Marketing Gilbert A. Churchill, Jr. J. Paul Peter.

CHAPTER 3 The Marketing Environment, Ethics, and Social Responsibility

DETERMINANTS OF GROWTH IN THE BANKING INDUSTRY IN KENYA BY: WANGIRA FLERIA AND JUSTUS M. MUNYOKI,PHD Presented at the 10 th ORSEA Conference from 16 th.

Slide 1 Session 1 Innovation Definitions “What does innovation mean to us?”

5.1 Discuss the importance of defining a prospective business by writing a clear and concise business concept. Describe how a feasibility study can be.

Dr Neil Bradshaw Director of Enterprise The role of IPR as seen by the academic community LES Annual Conference, Bristol, June 24, 2004.

TNO Measurable Impact EARTO Working Group on Quality and Excellence 20th June 2011.

Innovation, Product Development, and the Product Life Cycle

Ansoff Matrix and Planning Gap analysis

AusIndustry Martin Cebis AusIndustry – Entrepreneur Development Facilitator.

Unit 3 Basic Marketing Concepts

The Business Environment

BPT 3113 – Management of Technology

The Entrepreneurial start-up process

MARKET ENVIRONMENT. Managers´ important task is to know the market environment If the managers want to plan well, they must know the environment where.

Unit:5 Ch :18 Pg: Ps of marketing mix should fit together with * Marketing objectives * Marketing budget * Integrated marketing mix.

WHAT IS ENTREPRENEURSHIP? UNIT 1 ENTREPRENEURSHIP AND THE ECONOMY.

Financing your business. Vocabulary Financing- is the use and manipulation of money to start a business; referred to as start-up-capital o OPM – Other.

DEVELOPMENT OF PERFORMANCE MEASUREMENT SYSTEM ACCORDING TO BUSINESS ENVIRONMENT: AN SME PERSPECTIVE Lina Kloviene, Kaunas University of Technology, 2013.

John Hill Chief Executive, Pera Contribution to the Business Awards 2008.

© Smart Hammer Innovation Mark Adkins February 23 rd, 2011 Linking Lean with Innovation™ (and more)

REGIONAL INNOVATION STRATEGY REGIONAL INNOVATION STRATEGY OF THE KOŠICE SELF-GOVERNING REGION doc. RNDr. Oto Hudec CSc., Technical University of Košice.

5.1 Understand the process and value of conducting a feasibility analysis for your business Key Terms: Industry Target customers Competitive grid Prototype.

Marketing 420 MKT Contemporary Issues in Marketing.

Product Development.

Chapter 9 Corporate Strategy Alternatives: Managing Organisational Scope.

INNOVATION BENCHMARKING Assoc. prof. STEFAN HRISTOV, PhD University of National and World Economy Department “National and Regional Security”

New product development

Marketing: An Introduction The Marketing Environment Chapter Four Lecture Slides –Express Version Course Professor Date.

1 The Bulgarian Model for R&D Management in Support of Defence Industry Presented by Assoc. Prof. Dr Tsvetan Tsvetkov UNWE-DNRS

Identifying and analyzing opportunities. Learning objectives To know the relation between opportunity and entrepreneurship What are the sources of opportunity.

Chapter 3 Concept & Development of Entrepreneurship Entrepreneurial Decision Process Types of Start-up Ventures Entrepreneurship & Economic Development.

Managing & Communicating Knowledge in Three States Joseph P. Lane Center on Knowledge Translation for Technology Transfer School.

BUTM 404 – Innovation Management 1 Innovation Management Prepared by Milan Frankl for University Canada West CHAPTER 1 Innovation management – an introduction.

Strategic Entrepreneurship Hitt, Ireland, and Hoskisson

Module-2 Marketing Environment (Micro & Macro). Macro Environment: It consists of demographics and economic conditions, sociocultural factors, political.

MANAGEMENT OF SECURITY RELATED R&D IN SUPPORT OF DEFENCE INDUSTRIAL TRANSFORMATION SfP Coordination meeting Sofia, March Assoc. Prof. Dr Dimitar.

Marketing research is the function that links the consumer, customer, and public to the marketer through information  identification,  collection, 

Guidelines on Statistical Business Registers. Draft Chapter 6: Data Sources Andrew Allen UK.

PESTLE ANALYSIS. WHY IS IT USEFUL? HSC Syllabus outcomes: H2Evaluates management strategies in response to changes in internal and external influences.

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Employment, skill structure and international trade: firm- level evidence for France Pierre Biscourp – Francis Kramarz (2007)

THE ROLE OF MARKETING IN STRATEGIC PLANNING Chapter 3 Kotler, Bowen, Makens and Baloglu Marketing for Hospitality and Tourism.

Entrepreneurship Management Creativity & Innovation.

Introduction to Philosophy of Business Department of Business Administration Faculty of Administrative Science Universitas Brawijaya by Yusri Abdilllah.

Bringing an innovative product to market: Assure®

The Organisation in context

Topic 1: Strategic Marketing

COMPLIMENTARY TEACHING MATERIALS

Peter Reynolds CEO, Early Childhood Council (May, 2012)

Strategic Marketing, 3rd edition

Microeconomics of Growth: Case of Morocco

UNIT - 2 ENTREPRENEURIAL ENVIRONMENT

Understand types of marketing objectives

Management of Technology

UNIT - 2 ENTREPRENEURIAL ENVIRONMENT

Metrics and Strategies of a Business School

Introduction to Business Lecture 23

Principles of Marketing

The Entrepreneurial Process

Chapter One: 1.1 INTERNATIONAL MANAGEMENT AND CULTURE

Advanced Management Control and Sustainable Development

Classification and Category of Risk

Week Six John Threlfall.

Introduction to Strategy

FMA 601 Foreign Market Analysis

PROF. DR. MASOOD UL HASSAN

“…take that idea to the marketplace!”

Presentation transcript:

PRODUCTION INNOVATION AND COMMERCIALISATION IN DEFENCE INDUSTRY Professor STEFAN HRISTOV, PhD Department “National and Regional Security” University of National and World Economy Sofia, Bulgaria

INTRODUCTION “THE PURPOSE OF BUSINESS IS TO CREATE AND TO KEEP A CUSTOMER; THE BUSINESS ENTERPRISE HAS TWO – AND ONLY TWO – BASIC FUNCTIONS: MARKETING AND INNOVATION. THEY PRODUCE RESULTS (MAKE MONEY); ALL THE REST (EVERYTHING ELSE) ARE COSTS” PROF. PETER DRUCKER

CONCEPTUAL FRAMEWORK INNOVATION = THEORETICAL CONCEPTION + TECHNICAL INVENTION + COMMERCIAL EXPLOITATION PROF. PAUL TROTT

CONCEPTUAL FRAMEWORK BUSINESS GOAL: FROM “IDEA GENERATION” TO ”INCOME GENERATION” FROMINNOVATIONTOCOMMERCIALISATION

CONCEPTUAL FRAMEWORK INNOVATION STRATEGIES INNOVATION “PULL STRATEGY” “MARKETING – R&D – MANUFACTURING – CUSTOMERS” INNOVATION “PUSH STRATEGY” “R&D – MANUFACTURING – MARKETING – CUSTOMERS” INNOVATION “INTERACTIVE STRATEGY” COMBINATION: “PULL STRATEGY” + “PUSH STRATEGY”

CONCEPTUAL FRAMEWORK CORPORATE STRATEGIES “PRODUCTS-MARKETS” MATRIX (PROF. IGOR ANSOFF) Products / Markets Products Present ProductsNew Products Markets Present Markets Market Penetration Strategy Product Development Strategy New Markets Market Development Strategy Diversification Strategy

EMPIRICAL SURVEY MAIN QUESTIONS WHAT ARE IMPORTANT EXTERNAL FACTORS? WHAT ARE IMPORTANT EXTERNAL FACTORS? WHAT ARE IMPORTANT COMPANY INNOVATIONS? WHAT ARE IMPORTANT COMPANY INNOVATIONS? HOW DO EXTERNAL FACTORS AFFECT THE PROCESS OF INNOVATION? HOW DO EXTERNAL FACTORS AFFECT THE PROCESS OF INNOVATION?

EMPIRICAL SURVEY Q1: WHAT ARE IMPORTANT EXTERNAL FACTORS? ENVIRONMENTAL FACTORSEF 1. POLITICAL FACTORSPF 2. ECONOMIC FACTORSEF 3. SOCIAL FACTORSSF 4. NATURAL FACTORSNF 5. LEGAL FACTORSLF 6. MARKET FACTORSMF 7. FINANCIAL FACTORSFF 8. RESOURCE FACTORSRF 9. TECHNOLOGICAL FACTORSTF 10. CULTURAL FACTORSCF

EMPIRICAL SURVEY Factors Descriptive statistics MeanTrmeanStdevSemeanMedianQ1Q1 Q3Q3 Rk PF 8,8579,1051,6210,3549,08,010,0 1 EF 7,5247,5791,6920,3698,06,59,0 6 SF 5,3815,3162,2020,4805,03,56,5 9 NF 5,0955,0532,8270,6175,03,06,5 10 LF 7,2867,4742,4110,5268,05,09,0 7 MF 8,0958,3681,9720,4308,07,59,0 3 FF 8,1438,1581,0620,2328,0 9,0 4 RF 7,9528,1081,9360,4228,07,010,0 5 TF 8,7628,8951,2210,2669,08,010,0 2 CF 5,8105,8952,4210,5286,03,57,5 8

EMPIRICAL SURVEY

Q2: WHAT ARE IMPORTANT COMPANY INNOVATIONS? COMPANY INNOVATIONSCONSENSUSRANK 1. PRODUCT INNOVATIONS (PRI)72,62 2. MARKET INNOVATIONS (MRI)66,14 3. MANUFACTURING INNOVATIONS (MNI)69,63 4. TECHNOLOGICAL INNOVATIONS (TCI)81,61 5. ECONOMIC INNOVATIONS (ECI)40,57 6. FINANCIAL INNOVATIONS (FNI)41,76 7. MARKETING INNOVATIONS (MKI)45,85 8. COMMERCIAL INNOVATIONS (CMI)32,18

EMPIRICAL SURVEY

Q3: HOW DO EXTERNAL FACTORS AFFECT THE PROCESS OF INNOVATION? Multiple Regression ModelsRR2R2 S PRI = 13,90 + 0,06PF – 0,21EF + 0,04SF + 0,01NF – 0,25LF + 0,20MF – 1,52FF – 0,01RF + 0,64TF – 0,05CF 0,78762,01,88 MRI = 9,05 – 0,30PF – 0,26EF + 0,30SF + 0,12NF + 0,01LF + 0,08MF – 0,85FF – 0,01RF + 0,91TF – 0,53CF 0,75257,21,78 MNI = – 3,33 + 0,18PF – 0,36EF + 0,19SF – 0,64NF + 0,45LF – 0,44MF – 0,23FF + 0,73RF + 1,16TF – 0,25CF 0,63239,92,26 TCI = 3,74 – 0,03PF + 0,21EF + 0,16SF – 0,28NF + 0,22LF – 0,65MF + 0,16FF + 0,20RF + 0,49TF – 0,26CF 0,71651,21,38 ECI = – 8,33 + 0,28PF + 0,62EF – 0,20SF – 0,21NF + 0,08LF – 0,12MF + 0,80FF + 0,03RF – 0,34TF + 0,18CF 0,75456,81,74 FNI = – 1,95 – 0,32PF + 0,35EF – 0,31SF + 0,48NF – 0,36LF – 0,04MF + 0,59FF + 0,40RF – 0,10TF + 0,08CF 0,87476,41,29 MKI = 12,0 + 0,29PF – 0,11EF – 0,44SF + 0,34NF – 0,07LF + 0,60MF + 0,23FF – 0,82RF – 1,38TF + 0,51CF 0,87376,21,33 CMI = 10,90 – 0,16PF – 0,23EF + 0,27SF + 0,17NF – 0,06LF + 0,37MF + 0,53FF – 0,52RF – 1,38TF + 0,32CF 0,78161,01,52

EMPIRICAL SURVEY Stepwise procedure Multiple Regression ModelsRR2R2 S PRI = 14,34 – 1,49 FF + 0,64 TF – 0,28 LF0,76558,51,51 MRI = 3,58 – 0,26 PF + 0,65 TF – 0,30 CF0,55330,51,74 MNI = – 0,64 + 0,54 TF + 0,39 RF – 0,30 CF0,45620,81,99 TCI = 4,53 – 0,43 MF + 0,32 EF + 0,38 FF0,62739,41,18 ECI = – 4,79 + 0,80 FF + 0,48 EF – 0,26 MF0,62939,51,58 FNI = – 4,96 + 0,83 FF + 0,45 RF – 0,23 PF0,79963,91,22 MKI = 10,80 – 0,55 RF – 0,69 TF + 0,38 PF0,73554,01,42 CMI = 10,50 – 0,85 TF + 0,35 CF – 0,30 RF0,68046,21,37

CONCLUSION INNOVATIVE PERFORMANCE IN DEFENCE INDUSTRY DEPENDS ON THE INTELLECTUAL ABILITY TO CREATE NEW PRODUCTS AND PRACTICAL EXPERIENCE TO EXPLOIT COMMERCIAL OPPORTUNITIES ON THE MARKETPLACE.