A research design aimed at understanding behaviour in its natural contexts. Research Methods immerse researcher in the world of subjects. Ethnography 

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A research design aimed at understanding behaviour in its natural contexts. Research Methods immerse researcher in the world of subjects. Ethnography  Observation  Unstructured Interviews  Personal Documents Examples : © onlineclassroom.tv 2007

Non-participant: researcher observes from a distance and is not directly involved with those being observed. Observational Methods: Participant: researcher interacts with those being observed. Covert: subjects do not know they are being observed. Overt: Subjects are aware they are being observed. © onlineclassroom.tv 2007

Ethics in Observational Research An ethical dilemma: a conflict between ethical principles and the aim of the research.  Be fully informed of the purpose of the research.  Not be harmed.  Not be specifically identified. Key ethical principles - Participants should: Research ethics: a duty of care the researcher owes to the participants. © onlineclassroom.tv 2007

 High validity: see behaviour in its natural context.  Empathy: can understand individual meanings.  Can study social interaction including non-verbal interaction.  Gives flexibility and innovation. Participant Observation Advantages: © onlineclassroom.tv 2007

 Getting In: May be difficult for the researcher to enter an organisation or group (such as a school).  Staying In: Researcher has to work at making relationships and maintaining trust.  Getting Out: Not easy to simply “stop participating”. Participant Observation: Problems © onlineclassroom.tv 2007

 Low reliability – difficult to repeat.  Time consuming, labour intensive.  Non-standardised data collection: usually hard to quantify.  Hard to generalise: small samples and people studied rarely representative of wider population.  Observer effect – people’s behaviour may change if they know they are being observed. Participant Observation: Limitations © onlineclassroom.tv 2007