Chapter 16:Managing Information and Technology

Basic element of computer technology  Hardware: input, store, and organize data  System software: performs functions necessary to operate a computer.  Application Software: Helps user perform a task.

Networks  Internet: Network of networks  WWW: only 25% of traffic  Broadband: 62% have access  Internet2: high-tech internet  Education, research, and collaboration

Cloud computing  Internet based storage  Significant benefits  Saves space on computer  Access anywhere  Businesses are using cloud now.

Data and Information  Critical for business decisions  Current state of business, competitive environment, market trends  Data: facts and figures that are collected, lack context  Information: Processed data that is used in meaningful way.  Accurate  Relevant  Timely  Understandable  Secure

Technology and Decision Making  Decision support system: Gives managers large amounts of data, converted to high quality data.  Business intelligence systems: discover subtle and complex relationships hidden in data.  Expert system: Helps managers make better decisions in areas that lack expertise  Devise program to mimic managers approach  Asks a series of questions

E-Commerce  Marketing, buying, and selling products over a network.  B2C E-commerce- selling to a final customer  Itunes, buy stocks  Large target market  Small transaction size  B2B E commerce- sell supplies, components, machinery or services to other busniness.  Much larger volume of e-commerce.  Potentially large transaction

E-Commerce  Web 2.0- Interactive features, creates richer, more interesting experience for customers.  Forged stronger relationships  Advertisement on Internet: Growing rapidly  Important part of marketing strategy  Viral marketing- get customers to communicate a firm’s message.  E-marketplaces- buyers and sellers can communicate and conduct businesses.  Radio frequency identification- stores info on a microchip that can transmit the info when in range of a specia reader.

Challenges and Security  Malware- software that is distributed for malicious intent  Spyware-tracks computer behavior  Computer Viruses- can erase data and destroy your computer  Worms- Can spread on its own.  Spam- unsolicited s.  Phishing- appear to come from legit banks, try to obtain personal information  Pharming-Fake websites with intent to get personal information  Hackers- try to gain unauthorized access to the computer of others.  Firewalls help prevent hackers by using hardware to create barriers.